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Head of Commercial

2 months ago

South Yorkshire, United Kingdom Waterhouse-Kern Associates Full time

Waterhouse-Kern Associates are thrilled to be working with a fantastic, progressive Building Society/Mutual to find a Head of Commercial. This is a strategic role overseeing the sales and marketing teams.

PURPOSE OF JOB

With guidance from the CEO, to create and evolve the Society's marketing

strategy and to communicate this effectively to colleagues.

  • To plan, implement and manage the Society's marketing activities.

  • To develop the sales tactics required to achieve targets.

  • To devise, co-ordinate and undertake the Society's business development activities for all channels of distribution.

  • Oversight of the Business Development and Marketing Teams.

DUTIES AND RESPONSIBILITIES

Sales

  • To devise and implement strategies, initiatives and campaigns to achieve sales

targets.

  • To coach, mentor and communicate effectively with colleagues to ensure that all

sales opportunities are maximised.

  • To liaise with colleagues and intermediaries to ensure that the Society is

providing the necessary levels of service and support.

  • To prepare relevant and timely reports as required by the Chief Executive by maintaining appropriate data.

Marketing

  • To implement the Society's marketing strategy.

  • To devise marketing ideas and initiatives and assist with new product

developments.

  • To plan and manage marketing activities within budget.

  • To monitor marketing results and produce appropriate KPl’s.

  • To ensure the website remains up to date, relevant and, in conjunction with the

Chief Operating Officer, fully compliant.

  • To manage and execute direct mail and email campaigns.

  • To plan, manage and oversee the delivery of advertising campaigns, including on-line.

Business Development

  • To develop all channels of distribution per the marketing strategy in order to

achieve the desired mix of business.

  • To monitor and assist with the development of sustainable relationships with Advisers

and Introducers through a co-ordinated programme of face-to-face and other communications.

  • To develop effective sales aids and presentation for use in business development

activities.

  • To identify and develop new professional and corporate connections to achieve

targeted business growth.

General

  • To assist with the overall aim of maintain strong service standards.

  • To manage and appraise the Business Development Manager, Senior Marketing and Comms Specialist and Product Development and Training Specialist.

  • To oversee relevant third party relationships.

  • To deputise for colleagues in their absence.

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