Social Media Executive and Marketing

4 weeks ago

Hounslow Greater London, United Kingdom BYD Europe Full time

We are looking for a dedicated and creative Social Media Executive with a passion for automotive innovation to join our dynamic marketing team. The ideal candidate will have a strong understanding across the full spectrum of social media channels along with a desire to grow and maintain our on-line presence and community.
Reporting to the Senior Digital Marketing Specialist the role will be responsible for the following:-
Social Media Strategy:
Assist in developing and implementing social media strategies to increase brand awareness, drive engagement and increase followers.
Analyse social media metrics and insights to optimise performance and identify current trends and opportunities.

Content Creation:
Assist in the development of compelling and engaging content focused on BYD UK's passenger car range for social media platforms, including our UK Facebook & Instagram channels and supporting our European LinkedIn, Twitter and YouTube.
Collaborate with the marketing team to create content calendars tailored to our followers and potential customers. Leading content shoots with our creative agency.

Event Support and Engagement:
Attend and support industry events, representing BYD UK and actively engaging with attendees.
Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.

Plan and execute social media campaigns focused on promoting BYD UK's latest electric car models, features, and events.
Monitor campaign performance and adjust strategies as needed to ensure successful reach and engagement with target audiences.

Community Management:
Along with our social media agency, support the monitoring and responses to comments, messages, and inquiries related to BYD UK's electric cars across all social media platforms.
Foster engagement with followers, influencers, and online communities to build brand awareness and loyalty.

Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
Coordinate influencer campaigns to create authentic content and amplify BYD UK's electric car messaging across their audiences.

#

Experience in managing social media platforms.
Excellent written and verbal communication skills with a keen attention to detail.
Bachelor's degree in Marketing, Communications, or a related field preferred.
Proficiency in social media analytics tools (Brandwatch & Meta Business) and ability to derive actionable insights to enhance marketing strategies.
UK driving license.
Performance and experience-based competitive remuneration (quarterly paid bonus);
~25 holidays + UK Public holidays;
~ Car Salary Sacrifice Scheme;
~ Department & company wide teambuilding events;
~ Opportunity to be at the forefront of the electric vehicle revolution with a leading automotive brand.
~ Development opportunities in a fast-paced and innovative environment.
~

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