Analytics Manager
3 weeks ago
Analytics Manager - £59K depending on experience, plus benefits.
This global digital media agency is a global data and measurement-driven business whose mission is to make advertising more valuable to the world. We are looking for an Analytics Manager to join their Analytics team. Reporting into an Analytics Director and VP, you will be expected to work with senior client service, specialist and client teams to define how performance should be measured.You will play a pivotal role in ensuring the accurate delivery provision of brand effectiveness projects across the measurement process from Measurement Plan to Post Campaign analysis. We’re looking for someone with strong quantitative skills to guide investment decisions for one of the world's leading tech brands and you will be supported by a growing team of experienced analytics directors. The Analytics Manager role sits within the Analytics team, and great interpersonal skills will help you collaborate with teams across the agency - including media planning, client services and activation specialists. Some of the things this Analytics Manager will do:• Use your analytical skills and knowledge to lead a wide range of industry leading projects. Work with wider analytics teams & client leadership to deliver the projects to your clients.
• Collaborate with the team and the wider agency to deploy and develop new tools and solutions that support:
• Budget setting
• Scenario planning
• Media optimisation
• Develop measurement plans which feed into providing actionable insights for Brand campaigns or key Performance campaign initiatives.
• Work as a team to build compelling, data-driven stories in Post campaign reviews, presenting the results to internal and external stakeholders.
• Bring a new and interesting analytical techniques to the team, and be willing to educate others in their practical use.
• Leading stakeholder management on certain areas of the client portfolio.
A bit about this Analytics Manager:• Demonstrable and proven experience in a data & insight role; understanding and or/experience of how analytical techniques/models are used in marketing. Previous agency or consultancy background is desirable.
• Strong analytical skills, with the ability to identify business questions, analyse data, draw conclusions, and develop actionable recommendations.
• Technical experience in analytical programming languages - basic understanding of SQL is advantageous to support the team as needed, additional programming languages are valued.
• Equally importantly, a knack for presenting complex data in clear & simple formats that cuts-through the noise and allows audiences to focus on key insights.
• A natural collaborator, and enthusiastic about building relationships across agency disciplines.
• Knowledge of the advertising and communications landscape. Clear understanding of how marketing works.
• You will have the talent and appetite to become an influential member of a fast-growing, cutting edge agency that grew on the strength of analytics - our founders were all analysts
• Previous experience managing or supporting junior members of the team
• Strong presentation and interpersonal skills
Are you the Analytics Manager we’re looking for? Please get in touch with us as soon as possible, quoting AP945 when applying for this role.
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