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Senior Digital Marketing Associate

4 months ago

London, United Kingdom The Business of Fashion Full time

The Business of Fashion is seeking a Senior Marketing Associate, B2B Audiences to create, execute and optimise cross-channel marketing campaigns targeting senior professionals in the global fashion, luxury and beauty industries. Working across our BoF Professional, BoF Executive and BoF Insights propositions, in close collaboration with the business development, customer success and product teams, this is an exciting opportunity to be part of a small growth marketing team, with the overall goal of growing B2B revenue.
The role is hybrid, and we ask that you work from our collaboration space at 180 Strand every Tuesday, plus one other day per week where practical.
The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.
Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Commitment to Diversity
BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.
BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. What We Need You To Do As a key member of the growth marketing team, you will be directly responsible for creating, executing and optimising marketing communications and sales collateral across each stage of the B2B decision-maker journey. Campaign Management: Oversee end-to-end marketing campaigns designed to align with commercial objectives for BoF Professional B2B, BoF Executive and BoF Insights. This includes planning, execution, monitoring, and performance evaluation.
Support the Marketing Manager in the marketing of all related B2B in-person events.
Track and report performance metrics and propose opportunities for improvement.
Content optimisation: Help to proofread and review all marketing materials as needed, including wider campaigns managed across the growth marketing team, to ensure clarity, correctness and consistency with brand guidelines.
Organised and adept at juggling priorities to meet tight deadlines, you will need to have experience of building, executing and reporting on marketing and lead generation campaigns, ideally targeting senior, decision-making audiences. Experience of working with Salesforce or Braze would be an added bonus.
You won’t need experience in fashion, but will have a passion for B2B marketing, combined with the following skills to set you up for success:
Good understanding of the profile, needs and wants of professionals working in or adjacent to the fashion, luxury and beauty industries, particularly senior professionals and decision-makers.
Proven experience of building effective lead generation and lead nurturing campaigns
Proficiency in digital marketing, particularly email marketing, lifecycle marketing and customer journey optimisation.
The ability to independently build and execute cross-channel marketing campaigns
A good understanding of the role of customer segmentation and content marketing in driving B2B leads and membership sales
Excellent project management skills, including the ability to manage multiple campaigns and projects simultaneously.
Strong analytical skills, including hands-on experience of reporting campaign performance, with the ability to interpret data and metrics to make informed decisions.
A good understanding of effective campaign creative and how to create clear creative briefs
Excellent written English and confident copywriting skills
Exceptional attention to detail and proofreading skills
All campaigns are executed on time, in line with brand standards
We have a pipeline of high-quality leads, which are effectively tracked and nurtured
You are collaborating effectively with the business development team, and they feel well supported
The wider growth marketing team can rely on you to help them deliver against key priorities
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