Senior Partner Marketing Manager

2 weeks ago


Maidenhead Berkshire, United Kingdom dynaTrace software GmbH Full time

We’re looking for an energetic, experienced Marketing Manager to join our Global Partner Marketing Team to co-ordinate and scale multi-channel marketing campaigns and programs to drive awareness, engagement and accelerate partner sales opportunities.

As a strategic marketer with an excellent track record, you’ll employ a multitude of tactics and platforms to proactively drive, develop and execute programs and events to support the complete partner lifecycle. Programswill include partner recruitment, onboarding,enablement,and ongoing engagement,targetingdefinedpersonas and audiences.

A passionate, results-driven project manager, you’ll be focused on elevating the partner program and ensuring our marketing programs (from content, events, webinars to paid/digital advertising, email, etc) are handled expertly, from strategy to execution, providing best practice guidelines and identifying opportunities for growth.

  • Proactively define,drive,and execute scalablemarketing programs and campaigns by leveraging marketing automation, the PRM (Partner Relationship Management) and other digital channels. You’ll ensure the whole process runs smoothly and on time.

  • Work with the GTM campaign team to develop and deliver channel friendly campaigns, content and programs, in close collaboration with product marketing and region partner marketing teams.

  • Ensure all regional campaigns are aligned totheglobal campaign priorities. Where appropriate, localize and personalize messaging and tactics foroptimalengagement.

  • Develop and implement attractivepartner marketing incentives and enablement programs for priority partners.

  • Ensure flawlessplanningand execution of partner focused events – fromourannual sales kick off, partner conference,education,and enablement summits, to more informal partner meet ups and industry events.

  • Manage and report marketing performance of programs and campaignsacross all channels for ongoing optimisationand ROI.

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