Marketing Communications Specialist
3 weeks ago
Our high-profile utilities client is looking for a Marketing Communications Specialist to join their team - they have one of the best known brands in the country (with 95% brand awareness). They have a family of door-opening brands that are the envy of many and we’re really excited about the future.
Whether we’re installing an EV charger on every driveway in the UK or introducing thousands of homes a year to the benefits of heat pumps, our ambition is clear. Of course, change like this doesn’t happen overnight. But we truly believe that we have a vital role to play in helping the nation prepare for a net zero future and supporting them through a once-in-a-generation cost-of-living crisis.
And from a Marketing perspective, we want to be bolder, braver, and more relatable than ever before. We need to think - and act - like a true retail brand, one that’s not afraid to show up in unexpected ways in order to fundamentally change how people see us.
This is how we drive the kind of growth we know we’re capable of.
To get where we’re going, we need a brilliant Marketing Communications Specialist with the vision, passion and precision to successfully manage multi-million-pound marketing budgets, promote and drive outstanding relationships with our agency partners and ensure marketing activity is focused on achieving our brand and commercial goals. Reporting into a Comms Marketing Lead, you’ll manage the day-to-day marketing spend, take ownership of the agency planning process and ensure brutal prioritisation across the team
Key Accountabilities of the role
Identify the six to eight main things the job holder must do to make sure the main purpose is met. The things and/or services which need to be provided. Ensure each accountability states what is done, to what/whom and with what outcome (e.g., prepare, monitor, control…the annual departmental budget…ensure expenditure is in line with the business plan).
- Lead the development of marketing and media materials to meet the commercial plans and media KPIs.
- Work with the wider Marketing team, agencies, graphic designers and media owners to build best-in-class creative assets that deliver against the media plans and deliverable lists.
- Supports the development of market-leading media plans and creative that consider our desire to be more inclusive and diverse in our advertising as well as building brand fame
- Project manage and plan each campaign to ensure we have the right resources to deliver the activity in plan to achieve our and commercial goals
- Be laser-focused on asset performance, wear out and optimisation opportunities. Consistently work with performance teams and agencies to understand how we can support our media channels with best-in-class media first assets.
- Work closely with the Brand team and ensure that we are feeding into brand guidelines that work for our media channels.
- Supports the identification of new tech and creative platforms and formats that move the dial.
Key requirements:
- Must have excellent Senior Stakeholder Management (external and internal).
- Excellent Project Management experience from planning to execution. This role is more execution than strategy.
- Digital Campaign experience: leading development Campaigns.
- Experience delivering Creative work / assets / media planning.
- Experience with Digital channels (display, YouTube etc) - assets creation for Channels/creation of Materials.
- Marketing Degree.
- Customer Centric.
If you have not received a response within 48 hours of applying, please assume you have not been shortlisted this time.
Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone’s chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities , and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.
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