Field Marketing Manager Remote

1 month ago

United Kingdom Cision Global Full time

We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI region. In this role, you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.

The role:
  • Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
  • Work closely with our UKI sales team and forge strong communication and processes between teams
  • Execute regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
  • Plan and execute digital marketing strategy with other team members
  • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
  • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Essential Skills and Experience:
  • Knowledge of Marketo/Eloqua/SFDC (or similar)
  • Strong written and verbal communication
  • Strong attention to detail, accuracy and creative skillsBA/BS degree, preferably in marketing, PR or business
  • 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
  • Experience with A/B testing, inbound and outbound marketing tactics
  • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
  • Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
  • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.programs and tactics such as email, webinars, digital, social, paid and content partnerships
  • Experience in the software industry sector, highly desirable
  • Demonstrated track record of generating innovative content and campaigns that exceed target goals
What you will get:
  • Career progression opportunities
  • Dental and healthcare plan
  • Employee Assistance Programme (EAP)
  • Learning Portal

If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you

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