Field Marketing Manager

Job Description - Field Marketing Manager (FLU014613)

Job Description

Field Marketing Manager - FLU014613

About Us : Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation ( ), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities

Fortive Corporation Overview :

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. 

Fortive: For you, for us, for growth. 

Ready to move your career forward? Find out more at careers.fortive.com .

As the Field Marketing Manager, you will take charge of the comprehensive marketing strategy and its execution across your designated EMEA region. In close collaboration with sales and marketing peers, you will craft, implement, and refine various campaigns, including key events, strategically directing resources to maximize returns. Your success hinges on robust partnerships with the sales team, a dedication to mastering the fundamentals, and a focus on prioritizing initiatives that promise the greatest impact. The goal is to enhance brand visibility and drive significant growth in pipeline and orders within your key markets and among targeted customers. This success is achieved by your effective teamwork with sales, digital marketing, brand, and content teams, thereby generating leads, opportunities, and consistent revenue—culminating in exceptional customer satisfaction.

• Oversee the planning, execution, measurement, and optimization of integrated go-to-market campaigns, including tradeshows and third-party events, across EMEA.
• Implement the corporate marketing plan, focusing on achieving key performance indicators like MQLs, SQLs, and opportunities.
• Manage one Field Marketing Specialist, providing guidance to ensure alignment with departmental goals and initiatives.
• Establish and maintain effective management processes with regional stakeholders to track performance and make necessary adjustments.
• Collaborate with all marketing teams to leverage digital platforms for lead generation and utilize regional strategies for campaign success.
• Partner with Field Sales and the Global PR manager to align on lead quality and volume, and to build a robust pipeline of customer case studies.
• Expand regional engagement with Channel Partners for joint marketing efforts, enhancing demand generation.
• Manage multiple projects, confidently handling priorities, deadlines, and budgeting to maximize regional opportunities and achieve outstanding results.

In this role, you'll be an integral member of the Field Marketing team, which operates remotely as part of the broader Marketing department. This wider team includes specialists in Brand, Content, External and Internal Communications/PR, and Digital Marketing. Despite our geographical dispersion, we come together virtually to harness a diverse range of expertise, enabling us to execute comprehensive and effective marketing strategies across all regions. Our collaborative, remote structure allows us to generate exceptional results for the business, enhancing our brand's presence and effectively engaging with our target audiences.

Qualifications

Qualifications : Experience

• 5+ years’ experience in field marketing, including F2F /virtual and hybrid event management at B2B high tech companies highly desired.
• Experience executing digital demand generation programs (content syndication, webinars, social platforms (LinkedIn, Facebook etc.)) and understanding of both paid search and paid social marketing.
• Ability to travel up to 10% travel in-region and to US events/marketing activities required.
• Bachelor’s degree

• Strong analytical and problem-solving skills, project management, and written/oral communications skills, a positive attitude, with extreme attention to details.
• Experience working in a fast-paced and cross-functional organization as a remote contributor integral to team success.
• Experience from the maintenance/reliability industry is a benefit.
• Written and spoken fluency in English – German a bonus.

• Innovative Company Culture: Join Fluke, a leader in precision electronic testing and measurement technology, where innovation is at the heart of everything we do. You’ll be part of a company that values cutting-edge technology and solutions that empower industries worldwide.
• Impactful Work: Your work as a Field Marketing Manager will directly impact the growth and expansion of our brand across key global markets. You’ll play a crucial role in shaping the market presence and driving significant business results, offering tangible and rewarding outcomes.
• Global Collaboration: Experience the dynamism of working with a geographically dispersed team that collaborates across EMEA, APAC, and NAM. This remote structure not only promotes flexibility but also harnesses global insights, enriching your professional growth and expanding your worldview.
• Continuous Learning and Development: Fluke is committed to the continuous professional development of its employees. You’ll have opportunities to learn from various experts within the wider marketing family, adopt new skills, and advance your career through structured paths and resources.
• Strong Team Environment: Be part of a supportive and engaging team within a larger marketing department that includes specialists in various fields like Brand, Content, and Digital Marketing. This integrated team approach ensures a unified strategy and maximizes the effectiveness of our marketing efforts.
• Commitment to Excellence: Fluke’s dedication to high standards and quality in its products is mirrored in its approach to marketing. You’ll work in an environment that strives for excellence, pushing you to perform at your best and achieve outstanding results.