Senior Digital Content Designer

1 month ago

London, United Kingdom British Heart Foundation Full time

Are you passionate about writing and designing digital content to improve people's experiences on the web? If so, you could be the Senior Digital Content Designer we are looking for to help us manage our growing team of content enthusiasts and develop our approach to creating inspiring, helpful and accessible content for all.
As Senior Digital Content Designer you'll play a key role in ensuring the British Heart Foundation (BHF) puts users at the heart of everything we do; researching, commissioning, writing, editing, and publishing effective content that helps grow and deepen engagement for our diverse audiences.
You will build great relationships with colleagues across the BHF, supporting them to take a user-centric and evidence-based approach in their work across a variety of high-profile services to improve the overall user experience of our site.
Managing a small team of content designers, you will help set the standards for content quality, advocating best practices in areas such as SEO, accessibility, analytics, and qualitative and quantitative research. As a brand and user champion this role will embed and uphold our content guidelines, tone of voice and visual flair, to ensure BHF content is always accessible and consistent.
As we instil content design principles into our content production processes, you'll help us to drive a dynamic overhaul of bhf.org.uk as we look to upgrade and migrate our effective website content into new page templates and embrace emerging opportunities such as personalisation.
This is a 12-month fixed term contract.
This is a blended role, where your work will be dual located between your home and our London Office.
At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Need more help balancing your work and home life? As our ideal candidate you'll be an outstanding and experienced Content Designer who has previously led a team in driving business outcomes (conversion, engagement, sales/income). You'll be used to working in a fast-paced environment and have a good awareness of inclusive and accessible content.
Experience in web writing, specifically in designing content to meet user needs as well as experience working across a family of websites. Please share examples where you've used data and research to make decisions about content performance.
Understanding of user experience and accessible content. Experience with Content Management Systems, particularly in publishing content and applying content governance processes.
Knowledge of SEO and examples of how you've optimised content for organic search.
Experience in training and supporting others to deliver high-quality digital content.
Please find details of our excellent benefits package here .
About us We value and respect every individual's unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change , along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Interview process The interview process will be two stages, with the first stage held virtually over Microsoft Teams.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

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