Commercial Marketing Director

3 weeks ago

Bedford Bedfordshire, United Kingdom Building Transformations Full time €65,000

Marketing & Commercial Manager
We are a niche service provider to the built environment. The business provides a range of specialist access and maintenance solutions to faades, roofs & glazing for high-end hotels, commercial buildings and across the MOD estate. We have a strong retained client base and want to expand our market share, drive commercial growth and enhance our future growth plans. Personal development and continuous improvement have been key factors to our success so far, ensuring we build skills and people in line with the business growth plans. There is an established and growing culture within the business centred around delivering service excellence, continuous improvement, collaboration, and authenticity - all part of our drive towards high performance. Over the past 18 months, our attention on commercial growth has stemmed from a client service-based strategy; We now need to increase our marketing strategy and scale up our commercial activity, while also improving monitoring and data driven commercial management for the next phase of growth.
We are looking for a Marketing and Commercial Manager - an individual with strong leadership, a good creative brain, effective communicator, and service-focused individual. Someone who can bring in skills for internal and external marketing, ideally with a strong commercial background. The role blends marketing, commercial management, strategic growth and commercial development. We require a creative and experienced individual who is happy managing people, creating new ideas, implementing, analysing and driving performance for businesses growth. This includes working with the Founder on new branding, updating our website, improving our assets, with a focus on team development - which all forms part of the next 3-year phase. As a line manager, you will take overall responsibility for driving the commercial output of a small team, made up of commercial and estimating roles, as well as managing the small marketing team.
Our plan is for the commercial and marketing offering to grow under your tenure. Assume responsibility for your internal team and ensure everyone is working effectively, monitoring their output against agreed objectives. Support future employment selection and recruitment process for commercial and marketing roles.
Input into the succession and talent management of the team.
Data Driven

Our initial focus is to ensure all current commercial activities are monitored and managed effectively, improving output and driving and refining KPIs. Customer life cycle planning and marketing need a focused plan to expand and engage with current clients and future markets.
There are some simple and obvious wins, along with more strategic and planned projects needed. We need to ensure our commercial output is more tightly aligned with our targets, so that more predictable growth can be planned for. This will include utilising our in-house data system (WorkBuddy), as well as other CRMs as required.
Marketing

Work closely with our Head of Digital to create fresh commercial and marketing strategy for the next three years.
Drive new online and offline ideas through effective campaign creation that enable the business to own its niche and increase market sector share capability.
You will oversee the review, analysis and reporting of all marketing and commercial activity in preparation for senior managemnt meetings and, with the input of internal and external parties, establish a marketing strategy to aid the development of market share growth within core sectors.
Work with external agencies on specific projects as required, including with PR agencies in support of business award applications.
CRMs (HubSpot) as required.
Commercial

Create and implement strategic commercial plan with the Founder.
Regularly review output and sector-specific growth with the commercial team, along with enquiry types.
Manage and monitor commercial performance of a small estimating team.
Ensure the teams communicate, use assets and language that supports the marketing tone and objectives.
Identify risks and weakness and implement new strategies of commercial value.
Prepare all commercial reporting activity for senior management meetings.
Lead the preparation and presentation of commercial presentations.
Utilise our internal data management system (WorkBuddy) to its full potential to drive regular reporting and data analysis.
First Degree, Masters, or MBA (or equivalent) in a related field.
~ Evidence of recent Continuous Professional Development (CPD) and any professional accreditations you hold.
~5 years+ experience of B2B marketing at a senior level.
~ Extensive experience in a marketing, both online and offline.
~ Excellent writing and analytical skills.
~ Creative, a strong eye of good design and quality.
~ Excellent understanding of communications, PR, branding and marketing principles.
~ The ability to liaise with external clients as and when required, to generate new content.
~ A sound understanding of Adobe CC (image and video applications).
~ A sound understanding of Microsoft Office.
~ Discretionary bonus
~ Career progression, personal development and investment in training
~ Flexible working hours to suit (our full-time hours are 40 per week)
~ Company pension
~25 days Annual Leave + 8 days statutory (negotiable)
~ Hybrid working after successful completion of a six-month probationary period (3:2).
~ Employee healthcare programme and gym membership
~ Onsite gym, sauna, ice-bath, shower (inside and outside cold)
~ Cycle to work scheme
~Job Type: Full time, 40 hours per week
Contract Type : Permanent
Commercial marketing Manager Marketing Executive, Marketing Assistant, Marketing Communications, Marketing Analyst, Digital Marketing Manager, Marketing Communications, Marcoms Manager, Sales & Marketing Manager, Market Research, Marketing Analytics, Social Media etc

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