Customer Lifecycle Marketing Manager
2 months ago
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Company Description
Checkout.com is one of the most exciting fintechs in the world. Our mission is to enable businesses and their communities to thrive in the digital economy. We're the strategic payments partner for some of the best known fast-moving brands globally such as Wise, Hut Group, Sony Electronics, Homebase, Henkel, Klarna and many others. Purpose-built with performance and scalability in mind, our flexible cloud-based payments platform helps global enterprises launch new products and create experiences customers love. And it's not just what we build that makes us different. It's how.
We empower passionate problem-solvers to collaborate, innovate and do their best work. That's why we're on the Forbes Cloud 100 list and a Great Place to Work accredited company. And we're just getting started. We're building diverse and inclusive teams around the world - because that's how we create even better experiences for our merchants and our partners. And we need your help. Join us to build the digital economy of tomorrow.
Job Description
The role
We are looking for an experienced Lifecycle Marketer to join our team. As a Lifecycle Marketer you will ideate, develop and optimize email programs that drive meaningful business results across various stages of the buyer's journey. Your primary focus will be Customer Marketing, building and maintaining world-class programs aimed to further build the Checkout.com brand, position us as a thought leader in the space, and deliver tangible value for our customers.
You will report into the Director of Growth Marketing and be tasked with creating and executing program strategies that drive engagement, accelerate pipeline and generate cross-sell/upsell opportunities. This person will work closely with key stakeholders across both Marketing and Commercial.
This is an exciting opportunity to become a key member of the Growth Marketing team, and take part in building a top-notch Customer Marketing program at Checkout.com. This role is highly cross-functional and would most fit someone who enjoys collaborating closely with other stakeholders, and excels in a fast-paced environment of a matured startup.
How you'll make an impact
- Craft sophisticated email programs and develop campaign tactics that make buyers move.
- Develop compelling copy for all your programs and collaborate with Design and Product Marketing teams to refine and align it with our brand's look & feel, tone of voice etc.
- Get to know your buyers at the deepest level; what makes them tick, what content they engage with and what drives them to action.
- Work with regional marketers across multiple regions to localize your programs and provide them with campaign support as needed.
- Work within Salesforce Account Engagement platform (fka 'Pardot') to set up your programs and track performance, and collaborate with Marketing Ops on building audience segments.
- Monitor and analyze performance data to identify actionable insights and recommend strategic adjustments.
Qualifications
About you
- Proven experience in Lifecycle, Product or Content marketing, preferably while taking an active part in driving a Customer Marketing program.
- Strong ability to lead projects end-to-end from strategy and program ideation to execution, while applying creativity and exceptional attention to detail.
- Proven experience promoting various content assets by developing compelling copy that drives to action and delivers engagement.
- A good eye for creative, and a solid understanding of how design and copy nuances impact performance.
- A team player and great communicator; capable of working cross-functionally, leading projects and driving collaboration across multiple teams.
- Bonus points for Payments background, basic HTML, and/or, experience using Pardot/SFDC.
Additional Information
Apply without meeting all requirements statement
If you don't meet all the requirements but think you might still be right for the role, please apply anyway. We're always keen to speak to people who connect with our mission and values.
We believe in equal opportunities
We work as one team. Wherever you come from. However you identify. And whichever payment method you use.
Our clients come from all over the world - and so do we. Hiring hard-working people and giving them a community to thrive in is critical to our success.
When you join our team, we'll empower you to unlock your potential so you can do your best work. We'd love to hear how you think you could make a difference here with us.
We want to set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable. We'll be happy to support you.
Take a peek inside life at Checkout.com via
- Our Culture video
- Our careers page
- Our LinkedIn Life pages bit.ly/3OaoN1U
- Our Instagram
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