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SEO and Website

2 months ago

United Kingdom Handicare Stairlifts UK Full time

As an integral member of the EU marketing team, the Digital Marketing Executive will be instrumental in executing sophisticated digital marketing strategies. The ideal candidate is someone with expertise across a range of digital channels to drive lead generation, and with the ability to set and measure KPIs to evaluate approach.
PPC Campaign Management: Oversee and optimise PPC campaigns on platforms such as Google and Microsoft Ads, ensuring cost-effective results.
SEO Strategy Development: Oversee and implement an EU-wide SEO strategy, including keyword research, competitor analysis, and on/off-site optimisation to drive organic growth.
Web Analytics and Performance Optimisation: Utilise tools like Google Analytics and Search Console to monitor website performance, identify areas for improvement and present findings to stakeholders via bi-weekly and monthly reports.
Prepare detailed performance reports for stakeholders, offering insights and recommendations for ongoing optimisation, industry trends and new growth opportunities.

Minimum of 3 years of experience in digital marketing with a proven track record of managing successful campaigns across multiple channels.
Strong understanding of SEO, SEM, PPC, Google Ads, and Google Analytics.
Excellent communication, presentation, and interpersonal skills, with ability to convey complex data insights to non-technical stakeholders.
Excellent organisational and time management skills, capable of managing multiple projects simultaneously.
Please note, this is a site-based role and we are looking for candidates who can be physically based from our Commercial headquarters in Guiseley, Leeds.

A motivating remuneration package including basic salary, profit related bonus, 33 days' holiday, wellbeing benefits, pension and a flexible discount hub to make your money go further.
Ability to make a difference in and to our business, taking on real projects and partnering with commercial teams across Europe.
Exposure to personal and professional development, whether that be through mentoring, on the job experience, vocational training or academic learning.

We welcome applications from all people, regardless of their race, sex, disability, age, religion, or sexual orientation.