Performance Business Director

4 weeks ago

London, United Kingdom T&Pm Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Description

Job Title: Performance Business Director

Location: London or Manchester

Reporting to: Head of Paid Social

Who Are We?

T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

The Role

This person will lead key accounts strategically and act as a linchpin to deliver holistic and comprehensive digital media output on behalf of our clients. This role works collaboratively with other practices within T&Pm whilst also harmoniously orchestrating the various specialist performance teams within the agency (including the Integrated Digital Activation, Performance Planning, Data & Technology and Business Intelligence).

They will be responsible for the overall direction of media initiatives across their business unit and will have a direct responsibility for meeting brands' business objectives through adopting a performance mindset and instilling this behaviour across the whole team, across all clients who will sit within their business unit.

Key Responsibilities

  • Owner and lead of digital media strategy across allocated business unit
  • Accountable for planning and activation of all digital media.
  • Oversee day-to-day performance ensuring business and marketing objectives are hit and clearly reported on
  • Collaborate to integrate performance, audience management and the overall KPI framework
  • Work with the channel leads and digital activation specialists to deliver performance roadmaps, testing frameworks and plans delivering to client KPIs whilst ensuring that insight is at the centre of all planning and delivery
  • Accurately forecast across integrated, multi-channel campaigns with focus on meeting client KPIs and targets
  • Support accurate and timely billing

Skills and Experience

  • A proven record of successfully managing and delivering against challenging digital KPIs
  • Experience in managing and developing a team of digital specialists
  • Proven success in managing multi-stakeholder clients
  • Deep knowledge of landscape, technology and operations of digital media

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the more brilliant work we can create together.

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