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Area Sales Manager Roles

2 months ago


United Kingdom Sentinel Performance Solutions Ltd - Part of Aalberts hydronic flow control Full time

Due to internal promotion, we are hiring for 2 Area Sales Manager positions.

Sentinel is a company with a clear goal: we offer water treatment products and services that provide the best lifetime protection for heating and hot water systems. As of 2021, Sentinel is owned by Aalberts N.V., and sits in the hydronic flow control cluster.

Our product offering has developed to address the needs of both domestic and commercial central heating installers and engineers, strengthening our range of products for traditional boiler systems, and expanding into products for renewable energy systems and potable water systems. The international expansion we have undergone since 1988 is also a point of pride for us: today, we have operations in the UK, France, Italy, Germany, the Netherlands, the USA, and a number of Scandinavian, Eastern European and Asian territories.

Our success is down to our field based customer support teams sustained by the dedicated staff at our headquarters in the North-West of England and at our international offices. Due to recent expansion, Sentinel are looking for a driven sales individual who will have the drive and ambition to succeed in a competitive industry. They should have a strong understanding of the market and have the ability to work with a range of customer types.

Roles and Responsibilities

This is a great opportunity for a driven and ambitious individual who wants to grow an established territory and demonstrate the Aalberts values of being an entrepreneur, taking ownership and going for excellence.

  • Develop business relationships with both new and existing customers within the geographical area which will consist of: Housing Associations, Local Authorities, Contractors, Heating Engineers, Regional Developers, OEM’s and Merchants.
  • Continually grow and maintain Sentinel specifications within the above sectors whilst achieving agreed customer call ratios.
  • Work to achieve and exceed set given targets for sales and KPI’s set by the Regional Sales Manager by utilising monthly sales figures and following Area Sales Plan.
  • Ensure all meetings and customer activity is recorded on CRM.
  • Develop and target new strategic business opportunities to achieve incremental sales growth through all market sectors.
  • Ability to participate and present at customer events which can include occasional overnight stays for effective area management, exhibitions, customer events and company meetings.

Candidate profile

  • Applicants need to be able to demonstrate a positive attitude with a key focus on achieving sales growth in a competitive environment.
  • Be able to interact at all customer levels and understand the issues facing customers and targets.
  • The ability to communicate at all levels effectively and efficiently with a passion to succeed, showing enthusiasm and willingness to engage in all sales and team activities to get the best possible result.
  • Be able to manage a large territory where planning and preparation is key.
  • Have a reasonable understanding of Microsoft programmes including Excel and Powerpoint, with a good level of presentation skills.
  • Plumbing & heating industry knowledge would be preferred but not essential.
  • Hold a full UK Driving Licence (preferably clean).

What we offer

  • A competitive salary which will be dependent on relevant experience.
  • A generous pension scheme where more detail will be given to the successful candidate.
  • 25 days annual leave that increases to 27 after 5 years service.
  • Option to purchase back 3 annual leave days per year.
  • Life assurance cover equivalent to 6 times salary.
  • Competitive company car policy.
  • Health insurance provided.
  • We care about the health and wellbeing of our employees and have a Wellbeing programme in place to support them.