Marketing Manager
4 weeks ago
Marketing Manager
£Basingstoke area, with two days a week from home
As Marketing Manager, you will lead the marketing efforts and help drive growth strategy
Utilising Hubspot, you will be responsible for planning and executing marketing campaigns across channels, protect and champion brands and continuously measure and report on marketing performance. Note that due to the rural location of the office it is essential that you have access to a car
Contributing to the marketing strategy and executing the marketing plans
Acting as custodian of the brands, reporting on progress and key developments, investigating ways to develop brand awareness
Initiating and developing ideas, working with internal teams to produce varied, engaging and cut-through content to promote brand awareness and generate leads
Developing white-label sales collateral for channel partners including enablement assets, case studies / use cases and end user campaign insights
Managing the company’s websites
Owning and improving engagement on all commercial social media channels
Managing both inbound and outbound marketing, utilizing content and CRM data, and promotional channels such as paid search, social, ad PR to ensure that all marketing is fully integrated
Tracking marketing expenditure and providing regular updates and accurate reporting
Management of one Marketing Executive
Relevant qualification in Marketing, Communications or similar field
Proven experience within a B2B Marketing role
Creativity, analytical and strategic thinking skills, and excellent communication, presentation and writing skills
Knowledge of SEO, SEM, PPC and digital marketing best practices
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