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Senior Marketing Executive
4 months ago
The Senior Marketing Executive will report to the Marketing Director and be responsible for implementing strategy and working independently on a range of marketing campaigns.
Job opening Senior Marketing Executive - UK - Job Opening
Role and Responsibilities
- Implement a pre-defined digital marketing strategy.
- Implement and expand on existing strategies to help drive new leads for the Sales teams to engage through website development, paid media, email automation, webinars, and event management.
- Liaise with marketing team members while working alongside our sales/technical teams to ensure seamless interactions for lead follow-up, lead development and reporting.
- Use HubSpot to:
- Develop existing website.
- Build new email communications.
- Send social posts.
- Create landing pages.
- Establish nurture workflows.
- Create analytical dashboards.
- Create blog posts and other campaign assets.
- Fill the top of the funnel with quality leads and design/manage nurture programs per service to move the lead down the funnel journey.
- Help develop and support the current marketing team in the implementation of all in-house go-to-market activities.
- Implement cross/up-sell customer initiatives to add further value to the customer, team & wider business.
- Develop a good working relationship across all departments.
- Undertake self-study and learning to improve knowledge of marketing techniques.
What we're looking for…
- Experience with HubSpot (or similar CRM and CMS platforms):
- Website, Landing page and Email creation/management.
- Workflow management.
- Dashboard and reports creation and analysis.
- Social creation and management.
- Can research topic areas for the purpose of creating new and original content.
- Have excellent written skills with exemplary attention to detail.
- Ensure best practice SEO and keyword implementation.
- Have strong communication skills - being able to work within a remote team and geographically spread team.
- Be self-motivated and can work with steered direction to get the job done as a ‘hands on’ contributor.
Nice to have…
- Have experience in B2B digital marketing or demand generation experience, with demonstrable pipeline and revenue growth.
- Analytically driven decision-maker with the ability to understand and share key insights to drive key marketing strategies and decisions.
- Experience in the creation of Marketing Qualified Leads (MQL) nurture flows.
- Understanding of Live Chat – chat flows.
- Understanding of PPC: Google Ads, LinkedIn Campaign Manager experience
- Account-based Marketing experience.
- Understanding of corporate branding needs and implementation through Word and PowerPoint updates.
Experience and Background:
- University degree (English, Marketing or Business preferred, but not essential).
- Understanding of core marketing concepts.
- Highly skilled in Microsoft Office (Word, PPT, Excel).
- Graphic design experience (Adobe CC, Canva).
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