Senior Social Media Director
4 weeks ago
About Moonbug Entertainment:
Moonbug is a next generation entertainment company that has cemented itself in the children's media space. Would you like to be part of the next frontier of inspiring and engaging stories to kids around the world?
Founded in 2018, with primary offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience. We are a fast-paced global company, and have already grown to become the largest kids’ entertainment company on digital platforms in the world. Some of our existing titles include global sensations CoComelon, Blippi, Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which are available in 32 languages and can be viewed on more than 100 platforms globally.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
The Role:- Senior leader for the Moonbug social marketing strategy across various platforms, focusing on audience growth, organic social title campaigns, and repeatable editorial formats.
- You will be the in-house social media expert – with a cutting edge creative sensibility and strong leadership skills across all levels of the organization
- You are also able to throttle between setting/executing high-level strategy and detailed analysis of performance
- Focus will be on the CoComelon, Blippi, Little Angel, and Morphle brands – but the role also covers broader social media strategy for the business
- You will be leading the team that embeds itself among the fans of our brands - finding out where they spend their time online, what they are doing there, and figuring out how to get them excited about Moonbug brands. We want to get parents and guardians talking - you’ll drive this by knowing what they are passionate about and creating content that elevates the digital profile of our brands (with both rapid responses to cultural trends as well as methodical and proactive strategy)
- Establish, maintain, and strengthen our brand voice/tone and branding through social content strategy, calendar planning, community management and editorial curation
- Entrepreneurial mindset - the dynamic nature of our business is exciting to you; and you have the maturity to be flexible in pursuit of what’s best for the overall business. You have a high tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
- Managing existing social media team, as well as growing the team by hiring exceptional talent to effectively deliver the social media strategy.
- Effective day to day management of the team to ensure operational deliverables are on track, as well as identify and support personal development of the teams capabilities.
- A social/editorial/marketing expert with 8+ years of leading multiple-platform social campaigns and delivering nuanced, insight-based social strategies
- Proven experience of developing innovative social media strategies that meet long range plans with clearly defined KPI’s and being able to track success
- Ability to evangelize social media strategies and align all stakeholders to buy in to the vision
- An instinct for good social creative, strong platform/creator knowledge, ideas that make an impact - and the passion, energy, and creative ambition to see it all through
- Proven experience of using social analytics and internal data to inform strategy, identify opportunities and delivery of successful results
- You have grown a social media team with experience hiring and inspiring teams with vision and leadership ability to develop and progress a team
- You have experience selecting and managing external agencies to ensure we benefit from their best work
- 8+ years of developing organic social creative that algorithms reward. You’re intentional with what you want to achieve with each piece of content: impressions, engagement, new audiences, converting to purchase behavior - or a combination of all of them
- Strong global IQ and the ability to work with teams and external stakeholders from different markets and geographical regions
- You have demonstratable experience of being ahead of the curve and identifying trends early
- You are comfortable establishing (instead of adhering to) effective and efficient workflows
- The ability to constructively partner and debate with all functional partners, including: Brand Marketing, PR, Consumer Products, Distribution/Platforms, Brand Partnerships, and senior company leadership. You aren’t afraid to lead or follow as circumstances dictate.
- Strong influencing skills to present and get new ideas signed off, and exceptional negotiating skills to manage challenges from stakeholders/partners in a tactful manner
- An effective problem solver, with a proven record of overcoming high level hurdles
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