Senior Marketing Manager

3 weeks ago


Hull East Yorkshire, United Kingdom Aquilo Recruitment Ltd Full time €5

Aquilo recruitment are working in partnership to recruit for a Head of Performance marketing manager, the role will initially be interim for a minimum of 3 months, with the possibility of extending and a permanent role within the business for the right person. The company is one of the most successful and well established online retailers and ideally the person will have experience within this industry,

The company offer remote/hybrid working and a 37.This role has a team of 3/4 people and reports directly to the chief marketing officer.

In this role, you are responsible for developing a world-class performance marketing operation that can grow and retain their customers. You’ll be someone who is able to lead and grow the team and create a predictable and scalable digital customer acquisition machine.

Day to day you’ll have full ownership of our paid media spend, digital channel mix, and its execution, analysis and testing.

own our strategy for all media: paid search, paid social and organic campaigns (Google, META, Affiliate Networks, TikTok, LinkedIn) from conception to execution. Turn data insights into actionable strategies, enhancing digital performance.

Making recommendations and changes to strategy and tactics to pivot business and performance marketing.

lead and manage our digital media agency.

be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.

Performance Analysis; analyse, own and lead performance; understanding the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

Data Analysis; optimisation plans through analysis of large data sets - with support from our agency and BI teams.

advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation, KPI performance and revenue targets.

collaborating with wider cross-functional colleagues and teams to deliver the overall ecommerce and marketing performance.

Successful track record in a performance marketing or digital marketing role.

Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

Google Package, META, Affiliate Networks, TikTok, LinkedIn, YouTube and VOD

Knowledge and experience of working within a trading / commercial environment; 5 years within a senior performance marketing/trading role

Worked in similar consumer technology online retail environment

Flexible and adaptable approach

Project management skills

Highly proficient in Google and Microsoft packages



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