Learning Programmes Marketing Manager

4 days ago


Slough Berkshire, United Kingdom Atlassian Full time

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. We can hire people in any country where we have a legal entity. This role is remote however the candidate will need to be based in Poland
We’re looking for a B2C-savvy marketer with hands-on experience in Experience Marketing for SaaS-based learning programs (learning paths, courses, credentials). Build and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals.
Continuously refine segmentation using behavioral, demographic, and performance data.
Champion customer success marketing, adoption, and user enablement programs.
Create Compelling Content
Maintain brand voice while optimizing for performance.
Elevate the brand as a core part of the customer and community experience.
Activate behavior-based nudges and content triggers with the Learning product team.
Design re-engagement programs for at-risk or lapsed learners.
Be the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement.
Define and track KPIs for campaign performance, learner growth, and certification rates.
Use behavioral and cohort data to sharpen segmentation and messaging.
Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials).
Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging.
Strong ability to align marketing outcomes with learner behavior and overall business goals.
Familiarity with LMS platforms, certification software, or self-service learning models.
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our software products help teams all over the planet and our solutions are designed for all types of work. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.



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