Marketing Automation Manager

Alternatively, Grant Thornton At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative. With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career. Job Description: We're on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we're hiring a Marketing Automation Manager who will drive the adoption and evolution of marketing automation across the business. We are seeking a Marketing Automation Manager to lead the marketing automation team and drive the development and optimisation of marketing automation strategies, with a strong focus on customer insights journey (CIJ) and supporting our broader digital marketing transformation programme. This role will be pivotal in delivering data-driven marketing initiatives, improving customer engagement, and ensuring seamless integration across platforms. We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life. A look into the role As a Marketing Automation Manager within our team practice, you will: Lead the marketing automation team (onshore/offshore) and provide guidance, coaching, and performance management. Design, implement, and manage marketing automation workflows to enhance customer journeys and lifecycle marketing. Ensure alignment with CIJ objectives and marketing transformation goals. Oversee marketing automation tools and ensure best practices are followed. Collaborate with IT and data teams to maintain system integrity and integration with CRM and analytics platforms. Develop and optimise CIJ frameworks to deliver personalised experiences across channels. Analyse behavioural data to refine segmentation and targeting strategies. Work closely with channel leads across web and social to ensure alignment and behavioural data captured. Manage end-to-end campaign automation, including email and multi-channel workflows. Monitor performance metrics and provide actionable insights to improve ROI. Work closely with marketing, sales, and transformation teams to ensure automation supports organisational objectives. Champion marketing technology adoption and training across the team. Knowing you're right for us Joining us as Marketing Automation Manager , the minimum criteria you'll need is proven experience in marketing automation and CRM systems and a strong understanding of customer journey mapping and data-driven marketing. It would be great if you had some of the following skills, but don't worry if you don't tick every box, we'll help you develop along the way. Analytical mindset with proficiency in reporting and optimisation. Excellent stakeholder management and communication skills. Familiarity with marketing transformation programmes is highly desirable. Experience in leading and developing a team. Knowing we're right for you Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential. Our open and accessible culture means you'll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That's why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work. Beyond the job Life is more than work. The things you do, and the people you're with outside of work matter, that's why we're happy to look at flexible working options for all our roles, and we'll always do our best to keep your work and life in balance. The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you'll be giving back to society. It's that drive to do the right thing that runs through our every move, grounded in our firm's values – purposefully driven, actively curious and candid but kind. We're looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what's right, for the firm, our clients, our people and themselves. It's how it should be.