Marketing Operations Manager

4 days ago

Slough Berkshire, United Kingdom Totara Full time

Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.
The Marketing Operations Manager plays a critical role on the marketing team that focuses on optimising the performance, efficiency, and effectiveness of Totara’s marketing efforts. This role is responsible for managing the marketing technology stack, ensuring data accuracy, automating workflows, and providing the analytical insights needed to drive informed marketing strategies. The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced, data-driven environment.


Own the long-term vision, strategy, and optimisation of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies.
Lead the Marketing Operations roadmap, prioritising automation, data governance, and process enhancements
Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams.
Champion MarTech adoption with training, best practices, and cross-team enablement. Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities.
Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs
Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance.
Foster alignment between Marketing, Sales, Product, and Finance.
Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution.
Partner with go-to-market teams to implement scalable marketing operations solutions
Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.


Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred).
~5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise is top-of-funnel strategies.
~ Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications.
~ Experience leading change management and stakeholder alignment across marketing, sales, and customer success.
~ Strong analytical acumen, with advanced skills in marketing attribution, data visualisation tools, campaign tagging, and full funnel analytics.
~ Proven ability to translate complex data into actionable business insights
~ Exceptional project management skills, with the ability to prioritise multiple initiatives and collaborate with cross-functional teams. Enhanced Parental Leave
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve

We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong.

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