UA Analytics Manager

4 weeks ago

United Kingdom MBN Solutions Full time €70,000 - €85,000

UA Analytics Manager, Hybrid working

Office based in Farringdon, 2-3 days a week in office

£70-£85K DOE

Job Description

We are seeking a talented and motivated Analytics Manager to lead our User Acquisition Analytics team. If you are passionate about developing people, have a keen understanding of user acquisition, and thrive in a fast-paced environment, we want to hear from you.

The role is responsible for leading and mentoring the analysts in the UA analytics team and delivering UA performance reporting & analysis for our portfolio of games. The UA analytics team collaborates with teams across the business to optimize user acquisition campaigns, maximize ROI, and contribute to the overall growth of the company. This position offers the opportunity to work at the intersection of data science, data engineering, marketing, and business strategy.

The Role :

  • Manage and develop a team of analysts and data scientists
  • Oversee the production of all UA reporting and analysis:
  • Develop and maintain regular reports and dashboards to monitor key performance indicators (KPIs) and communicate insights to stakeholders
  • Utilise advanced analytics tools and techniques to analyse large datasets related to user acquisition
  • Translate complex data into actionable insights to inform strategic marketing decisions
  • Data Governance and Quality:
  • Ensure data accuracy and reliability by implementing and maintaining data governance best practices.
  • work with relevant teams to resolve data quality issues and improve overall data integrity.
  • Help the user Acquisition and Product teams execute the growth strategy for each of our titles:
  • Work closely with the User Acquisition team to optimise digital marketing campaigns, identifying areas for improvement and recommending adjustments to enhance performance
  • Lead and drive forward UA data projects, ensuring the team continues to adapt to the changing performance marketing environment
  • Work closely with the User Acquisition, Product, Data Engineering, Commercial and Finance teams to ensure the UA analytics team is adapting to the business needs

Skills :

  • Managerial experience (5+ years) with a proven track record of developing team members
  • Proven experience in mobile analytics, with a focus on user acquisition or digital marketing analytics
  • Proficiency in data analysis tools and languages (e.g., SQL, Python, R) and experience with analytics platforms (e.g., PowerBI, Domo, Tableau etc.).
  • Strong understanding of digital marketing concepts
  • Excellent communication and presentation skills, with the ability to convey complex data findings to both technical and non-technical stakeholders.
  • Proven track record of driving business results through data-driven decision-making
  • Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science)

Benefits :

  • Pension
  • Office has a good vibe and good communication, growing all the time.
  • Holiday entitlement - 25 days plus public/Bank holidays.
  • Medical and Dental insurance through Vitality the cover of which also includes any pre-existing conditions are covered.
  • Critical illness cover
  • Cash Plan – helps with additional finances in which employee can claim back health and wellbeing
  • Income protection and pension

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