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UK Consumer PR Lead

4 months ago

London, United Kingdom SHEIN Full time
Job Description

Come shine at SHEIN and join our growth story

Responsibilities

  • Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
  • Ensure consistent visibility of SHEIN core categories via organic media and social engagement.
  • Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online.
  • Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
  • Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
  • Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
  • Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
  • Work alongside with Events team for offline activation.
  • Be an expert in the Fashion landscape, and an ambassador for SHEIN internally and externally.

Requirements

  • Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
  • Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
  • Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
  • Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
  • Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
  • In-depth knowledge of the fashion landscape, including trends, competitors, and opportunities, to position SHEIN effectively.
  • Excellent written and verbal communication skills to develop and execute PR and communication strategies.
  • Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.