Sales Director

3 weeks ago

United Kingdom Alexander Steele Recruitment Full time

Head of Retail Sales
Alexander Steele is delighted to announce that we have partnered with a successful and market-leading FMCG brand to find a Head of Retail Sales to join their growing team.

As Head of Retail Sales, you would be responsible for overall success of all the retail outlets within the business portfolio, which includes meeting your financial and service targets. You are responsible for maintaining standards, maximising sales and margin potential and identifying and implementing new products and service offers, whilst maintaining the highest level of service across all regions.

The role is directly accountable for a group of Regional Managers, Cluster Managers, and Store Managers across the United Kingdom and a growing estate of stores.

Recruiting, training, and supporting Regional Managers as well as conducting regular performance appraisals.
Overseeing daily operations, managing budgets, and setting performance objectives across all Regions.
Planning, evaluating, and optimising operations to be efficient and cost-effective.
Preparing and presenting monthly analysis, and reports of operations and sales initiatives.
Devise sales targets and strategies to deliver the company growth plan.
Play an active role in the creation of commercial and promotional activity within the marketing calendar to drive sales at a National, Regional, Cluster or individual store level to drive growth.

Retail Operations
Work with and support in the creation of robust processes to ensure store standards and cleanliness are impeccable at all times.
Utilise agreed systems to manage the region’s functions, analysis, and documenting.
Ensure adherence to company promotional and commercial guidelines.
Liaise directly with Operations Department on store stock positions, identifying gaps and maximising store and stock efficiency across the estate.
Accountable for the scheduling, budget control and management of Area Sales Managers, Cluster Managers, and all store hours across the estate.
Day to day management and leadership of the retail business overseeing various areas.

Liaise directly with the Finance Director on monthly P&L performance and drive efficiencies to deliver a profitable portfolio.
Control cost of stationery/consumable items in store.
Oversee the regional field team travel effectively and adherence to the company travel and expenses policy.

Weekly reports on Regional, Cluster and Individual store and staff performance, changes to process and operational highlights across the business.
Ownership of the weekly retail store bulletin and relative store communications.
Monthly sales review meetings with the Managing Directors.

recruitment, training, set action and targets, appraise, and manage performance, development, coaching and general support of all team members to ensure targets are met.
Identify key areas to drive sales performance, plan and implement action to achieve sales growth.
Projects
Play a significant role in the redevelopment of the sales training and staff development training plans, from store staff to Store Managers, to Cluster Managers and Area Sales Managers respectively.
Lead in the Review and relaunch new start welcome pack, contents and internal system process, staff digital workbook and training programme and first 2 weeks training design.
Review training practices, E-Learning processes & modules in line with what type of company we want to be.

Minimum 3-year expertise in a similar role within a fast-paced similar sector (Ideally retail or FMCG)


Strategic Planning and business analysis.
Excellent Stakeholder Management skills.
Experience managing projects that range from short to long term.

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