Marketing Analytics Senior Analyst

3 weeks ago


City of London Greater London, United Kingdom Lorien Full time

Senior Marketing Effectiveness and Brand Analyst
Permanent
Senior Marketing Effectiveness and Brand Analyst
We are currently looking for a Senior Marketing Effectiveness and Brand Analyst to join a well known and established consumer platform business with offices in central London.
As a Senior Marketing Effectiveness and Brand Analyst, your input will be crucial in supporting brand investment decisions across above-the-line and mid-funnel channels via robust measurement
(econometrics, geo-tests, multi-touch attribution and brand tracking). Working closely with the econometrics, agency you will develop a comprehensive view of brand health and ROI, using these insights to produce clear recommendations.
The agency currently deliver models on a quarterly basis and in the interim you will be required to create models and automated data reports to improve the business understanding/impact of marketing on sales and retention.
Conduct advanced econometric and statistical analysis to understand the impact of marketing activities on brand performance, in partnership with the econometrics agency.
Collaborate with marketing and agency teams to integrate analytical insights into brand strategies and campaign development.
Analyse market trends, consumer behaviours, and competitive dynamics to identify opportunities and challenges for brand growth.
Develop and maintain brand performance dashboards and reports, manipulating data in its raw format and providing regular insights to guide marketing decisions.
Utilise a variety of data sources to create a comprehensive view of the brand's position in the market.
Develop and refine models for marketing mix optimisation, customer segmentation, and brand equity measurement.
Communicate and present clearly to colleagues across marketing, commercial, finance and product.
Proficiency in Econometrics, Statistics, Marketing Analytics, or a closely related field at an advanced level is desired for this position.
Extensive experience in marketing / brand analytics, particularly in econometrics / marketing effectiveness
Experience working with marketing measurement tools (multi-touch attribution, media mix modelling, incrementality and matched-market testing, A/B testing, website analytics platforms).
Excellent SQL and data manipulation / wrangling skills; Experience in data visualisation tools would be desirable
Python (or R) coding experience to run MMM and advanced analytic models.



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