Assistant Brand Manager

2 weeks ago

Maidenhead Berkshire, United Kingdom Karo Healthcare Full time

Job Description

Karo Healthcare offers a portfolio of everyday healthcare products and services that help prevent illness and treat health problems. With a wide range of trusted, documented, and original brands, backed by services for partners, customers, and consumers, we provide people with the options, knowledge, and access they need to stay healthy. We call it smart choices for everyday healthcare. We specialize in seven product categories: skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold and speciality products such as Rx pharma care. Across these categories, we own a range of differentiated brands in both prescription drugs (Rx) and consumer products (OTC).

We are currently looking for an Assistant Brand Manager (maternity cover) to support on local brand execution, activation and growth plan based on global strategy in our office in Maidenhead, UK.

A strong level of commercial thinking and understanding of the consumer/ shopper path to purchase & patient pathway to secure strong creative, tactical plans to drive growth. Cross functional projects for local driven brands.

Responsibilities

  • Support the local brand development across Foot Health brands and support on P&L management including sales targets, media budget and margin improvement
  • Support to drive the annual marketing and campaign planning cycle, including activation strategy, budget management while driving towards set growth targets
  • Execute the agreed marketing and campaign initiatives and develop relevant content & assets, with a high focus on Shopper Marketing, HCP Marketing & PR alongside digital media channels, ensuring a high collaboration with both cross-agencies as well as cross-functional & global Karo teams
  • Own the local brand development plan for Wartie & Footner, executing the agreed marketing and campaign initiatives
  • Measuring and reporting performance on marketing campaigns setting KPIs
Requirements

  • University degree within business, marketing or equivalent
  • Digital marketing competence/experience/interest
  • 1-3 years' brand marketing experience, preferably in healthcare/ FMCG
  • Consumer Health experience would be beneficial (P/ GSL Medicines and Medical Devices)
  • Strong level of commercial thinking and understanding of the consumer/ shopper path to purchase & patient pathway to secure strong creative, tactical plans to drive growth
  • Ability to thrive in a high-energy, agile, fast-paced environment with some level of ambiguity
  • Operating autonomously and with a high degree of flexibility
  • Strong verbal/written communication skills
  • Excellent skills in Microsoft Office
  • Fluency in English
  • Motivated by Karo's mission to improve people's everyday health
  • Excellent interpersonal and communication skills; able to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences
  • Strong demonstration of the Karo values - Challenge, Act, Connect, Care

Benefits

  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a young, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

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