Marketing Executive
4 weeks ago
Marketing Executive Reporting to: Client Experience Lead Location: Wilmslow 3 days per week, 2 days remote working Salary: Competitive We are Citation. We are far from your average service provider. Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine. We have been proudly delivering valuable HR and Health and Safety services to SMEs across the UK for over 20 years. Passionate about service, we're on a mission to revolutionise our colleagues' and client's experience by employing brilliant people who are experts at what they do and smile whilst they are doing it. If you are a professional with a personality who wants to work in a forward-thinking business surrounded by brilliant people who really care about you and are great to work with, then we are definitely the Company you should come and grow with. So if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details. Purpose of the role We are looking for a results-focused, enthusiastic, and forward-thinking Senior Marketing Executive to join the central marketing team at The Citation Group. As part of the client acquisition and advocacy team, reporting into the Client Experience Lead, you will be accountable for developing and delivering multi-channel client and colleague communication plans to support our referral programmes across a variety of different group businesses and brands. You will be passionate about and understand the power of engaging internal comms and product education. You will also understand and leverage the power of brand advocacy through both engaging and commercially focused referral initiatives. In a world where it costs five times more to attract a new customer than to keep an existing one, this role is crucial in helping us achieve the revenue forecasts associated with our referral channels. You'll be joining a multi-talented marketing team and will have the opportunity to work across multiple brands and be part of a business built on growth. What you will do:
- Plan and deliver engaging multi-channel, comms plans to support both our colleague and client referral programmes.
- Work closely with content and design teams to develop engaging and educational comms/campaign collateral.
- Prepare internal briefings for sales and service teams.
- Manage budgets, reporting on incentive successes and ROI.
- Manage incentive prize draws and announcements.
- Maintain referrals workflows and processes.
- Monitor lead and conversion performance across all referral channels.
- Undertake detailed analysis to support stakeholders in times of over or underperformance.
- Prepare weekly campaign and performance reports in line with targets and KPIs.
- Liaise with colleagues at all levels to gain and share insights and best practice.
- Be a key part of the retention and referral marketing team, within the wider Group marketing team.
- A passion for campaigns and comms
- Strong creative mind
- Commercial savviness with strong multitasking skills
- Excellent verbal and written communication skills
- Strong analytical acumen and data-driven thinking.
- Ability to manage stakeholders and peers from briefing through to delivery and reporting.
- Self-belief to push your ideas forward so they become reality.
- A strong planner and organiser who ensures work is completed within deadlines and to the highest standard.
- Proven experience working in marketing at executive level, ideally with some internal communication experience.
- An enthusiastic and ambitious marketeer looking for the next move in their career.
- Someone who has a passion for all things marketing.
- A creative mind, who's not afraid to push the boundaries of "fun" to engage colleagues.
- A confident and strong communicator
- A team player who can easily adapt to new environments.
- A 'get the job done' approach and attitude.
- 25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
- Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
- Post-Wedding Bliss: Newlyweds, we've got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness.
- Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
- Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
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