Search Engine Optimization Manager
2 weeks ago
Job Description
Job purpose
- Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.
General Duties
- Own each assigned SEO task from inception to reporting of results.
- Managing, training and supporting team members.
- Optimize all facets of SEO for your region(s) to drive maximum organic growth.
- Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
- Proactively keep on top of industry news, search engine updates and industry trends.
- Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
- Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
- Leverage, create and contribute to content strategies to maximise SEO growth.
- Ensure content and technical SEO considerations are always taken into account.
- Help internal teams to better understand search engines and help them drive organic growth.
- Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
- Be an SEO evangelist within the company by showing how SEO can help drive conversions.
- Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
- Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
- Liaising with external service vendor and internal financial teams to process invoices.
Knowledge and Experience
- Native Japanese speaking, fluent English speaking.
- International SEO experience
- Japan online search market experience is mandatory (cross-channel experience would be an advantage).
- Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
- CMS editing or website development experience is desired, e.g. WordPress.
- Experience in content creation or general copywriting for marketing purpose (Japanese only).
- ASO experience is an advantage.
- Experience in working with teams across different time zones.
- Experience / knowledge of FX / CFD trading and/or investing would be an advantage.
- Working experience in a regulated financial company would be an advantage.
- Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc..
- Good knowledge about ranking signals and technical SEO.
- Experience in managing and executing modern white-hat link-building strategies.
- Knowledge around important SEO verticals and rich results: news, video, GMB, etc.
- Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.
Qualification and Skills
- ROI orientated approach to task prioritisation.
- Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
- Understanding of Power BI reporting and web analytics.
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