Search Engine Optimization Manager

3 weeks ago

London Area, United Kingdom Footballco Full time

Footballco is the world's largest football content and media business. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We are a team of over 300 people, in 16 countries around the world, working across both our own media brands such as GOAL, MUNDIAL, CALCIOMERCATO and KOOORA and working on partnerships with leading clubs, leagues and brands.


About the Role


Footballco is looking for an experienced SEO manager to take ownership in growing organic visibility for our sports data offering. The ideal candidate will possess a proven track record in developing and executing global SEO strategies encompassing both technical expertise and content optimisation. Positioned within the Insight & Growth department, they will have a background in working with product, engineering and editorial teams and have a strong grasp of leveraging data for informed decision-making and prioritisation

We offer competitive compensation and a bonus scheme. You will report to the Head of SEO at Footballco.


What You will be doing:


  • Define global SEO strategy for sports data pages, such as live scores, competition and player pages.
  • Collaborate with the SEO team and wider stakeholders to define and prioritise product roadmaps for acquisition and engagement.
  • Identify technical issues and opportunities. Working with engineering teams to define solutions and implement improvements.
  • Conduct thorough competitor analyses to pinpoint deficiencies in our strategy and approach while also identifying potential avenues for expansion.
  • Track, analyse and report on performance, identifying opportunities for growth.
  • Assist SEO team in performance-led based deliverables and recommendations across Footballco’s portfolio of sites


What you have:


  • At least 5 years of experience in an SEO role.
  • Solid technical SEO skills with exposure to working on enterprise level domains with millions of URLs.
  • A strong understanding of international SEO best practices.
  • Familiarity with tools like SEMRush, Screaming Frog, Botify and other industry-standard SEO platforms.
  • Awareness of ‘programmatic SEO’ and what techniques can be utilised to create/improve organic acquisition at scale.
  • Proficient in generating and manipulating large datasets to extract valuable insights, preferably skilled in utilising Looker Studio and SQL (BigQuery). Any proficiency in Python is advantageous.
  • An entrepreneurial spirit with a proactive mindset, adept at driving initial ideas and concepts through to fruition, resulting in tangible impact.
  • Fluency in English, but any multilingual skills are a plus.



Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

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