E-commerce and Digital Marketing Specialist

3 weeks ago


Shrewsbury Shropshire, United Kingdom Dechra group Full time

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.
From manufacturing to marketing, ( D )edication, ( E )njoyment, ( C )ourage, ( H )onesty, ( R )elationships and ( A )mbition are at the heart of our everyday operations and the way we do business.
As a Digital Marketing Specialist, you will play a vital role in supporting the SEO strategy, implementing and maintaining our new website and CMS, and aiding the data analyst with GA4 insights. Responsibilities include optimising website content for search engines, conducting keyword research, monitoring website performance metrics and supporting the wider organisation on digital campaign activity. Additionally, you will collaborate with the UX team on new initiatives to ensure digital assets align with user needs and preferences, fostering an environment of continuous improvement and user-centric design.
Conduct keyword research to identify opportunities for organic traffic growth.
Optimise website content, metadata, and structure to improve search engine rankings.
Assist in developing and implementing on-page and off-page SEO tactics.
Implementing New Website and CMS
Collaborate with web developers and UX designers to implement a new website and content management system (CMS).
Ensure the website design and structure adhere to SEO best practices.
Support in migrating content and ensuring proper functionality of the new CMS.
Assisting Data Analyst with GA4
Help configure and maintain Google Analytics 4 (GA4) for tracking website performance and user behaviour.
Generate regular reports on website traffic, user engagement, and conversion metrics.
Assist in analysing data to uncover insights and opportunities for optimisation.
UX Initiatives
Participate in user experience (UX) research and testing activities to understand user behaviour and preferences.
Provide input on website design and functionality to enhance the user experience.
Collaborate with UX designers to ensure digital assets align with user needs and best practices.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing to drive innovation and efficiency.
Ensure that all digital asset developments follow the Corporate branding guidelines and enhance the Corporate brand.
Passion for digital and online media
Excellent interpersonal and customer service skills, with the ability to communicate effectively with all levels, establishing and maintaining effective working relationships
Ability to demonstrate a methodical, organised and flexible approach to work on your own initiative with the ability to meet deadlines
Highly creative with an analytically and conceptually strong mind-set
Able to speak and understand English language
Expertise and experience in digital marketing and in-depth knowledge of digital marketing channels
Computer literate with experience of automated data processing and a working knowledge of Microsoft Office (inc. Word, Excel, Powerpoint and Outlook)
Experience of using Content Management Systems (CMS)
Previous experience of working with marketing communications
All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we’re looking for. Should you not hear back from us within 28 days please don’t be too disappointed – we may keep your CV on our database for any future vacancies which may be suitable and we encourage you to keep an eye on our careers site.



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