Marketing Specialist

3 weeks ago

Trench Shropshire, United Kingdom Talent Search Ltd Full time

Marketing Specialist (Digital) £25-35k Shropshire - Commutable from Telford, Shrewsbury, Market Drayton, Bridgnorth VR/10345 A great opportunity has arisen for an experienced marketer to join a growing creative marketing agency. The position will act as the bridge between the clients and the marketing / web development teams. The Digital Marketing Specialist will take an active role in defining and delivering marketing activity with a focus on digital channels and performance monitoring through web analytics. Role and responsibilities:

  • Work with clients to develop their marketing strategy with an emphasis on digital channels; website content strategy, email marketing, organic and paid search, social media, etc.
  • Create social media content strategies for our clients, outlining the mix of content, schedule and rationale / desired outcome behind posts
  • Support on the execution of the proposed marketing activity where appropriate
  • Review performance of digital marketing activity and client websites
  • Interpret results and share insights with clients where appropriate
  • Work with development and content creation experts to deliver results
  • Account Management - New client discovery and onboarding; work with new clients to capture their needs and assess their requirements
  • Take the lead on important projects you are involved in and communicate updates to clients
  • Copywriting and content creation - Create clear, easy to understand written copy edited to be suitable for the target medium
Skills and experience
  • Previous experience in a similar marketing role
  • Experience in website content strategy, email marketing, organic and paid search, social media
  • Good content creation skills
  • Account management/ project management experience
  • Experience in Google analytics

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