Marketing Campaigns Manager

2 weeks ago

London, United Kingdom OLIVER Full time

Role: Senior Campaign Manager (FTC- 6 months)
Working in partnership with our client, the Senior Campaign Manager wi ll quickly slot right into this fast-paced, deadline-driven team, building and delivering multi-variant marketing comms across a variety of through-the-line channels . You’re a highly collaborative self-starter wh o’s used to juggling multiple projects in a busy environment and skilled at running project s efficiently from end to end. You’ll have great communication and organisational skills , work well within a team and have experience delivering end to end campaigns. You’ll be working primarily on paid media within the digital acquisition environment , and attention to detail is an absolute must as is experience of w orking directly with and managing high numbers of stakeholders within regulated environments. You don’t necessarily need e xperience in Financial Services (although brilliant if you have) but you will have experience of working within a medium to large corporate business and understand the governance, logistics and management this requires. You may already be working in a client side role – or you may be working in an agency and looking for a chance to move across – either way, this is a brilliant opportunity to join a sociable and high-performing team, working on two of the country’s leading Financial Services brands.
You’ll be working directly with our client team as part of the Product and Proposition Marketing Team and they will manage your workload. They live and breathe Financial Services marketing so we’d want you to share their enthusiasm for it too, ideally, with some experience of Financial Services. As this is a hybrid WFH role, you’ll need great connectivity at home to use the laptop we’ll supply you.
The role sits within the Product and Propositions team within the Marketing Centre of Excellence with the core accountability for developing integrated communication programmes, including the effective management of budgets for specified business areas. As a Marketing Manager, you’ll support the development and implementation of activity plans to ensure business objectives are met and programmes are executed efficiently and effectively. You’ll need strong interpersonal skills and the ability to build great working relationships with key internal and external stakeholders including colleagues within the Marketing CoE, the broader business and with our partner agencies.
Support NTB digital acquisition across allocated product or segment, integrating and aligning with broader Product or Segment Marketing plans and targets
Support strategy & execution of paid media acquisition activity, including acquisition and cross/up-sell, in performance media channels for allocated product or segment
Provide timely reporting/forecasting and performance management of Digital Acquisition & Paid Media activity, ensuring effective cost management and control of campaign budgets.
Day to day management of Marketing targets and plans, including creative, media, channel, budgets and measurement
Timely forecasting and reporting of performance through all stages of the funnel, working with internal teams and our media agency
Support the development of marketing activity, liaising with colleagues in wider Marketng CoE, Product and Channel teams to ensure all activity is aligned to agreed plans
Support the development of briefs/ briefings including creative, targeting, media and production
Develop and build new connected customer needs-based journeys for customers and prospects that are highly segmented, relevant and orchestrate multiple touchpoints, ensuring creative integration of ATL, BTL and Digital communications where relevant
Oversight and approval of all creative assets, media and targeting plans
Ensure our communications are consistently challenging the norm and pushing the boundaries creatively
Support Managed Services resources (where applicable) through the management of issues and queries through the campaign development process
Drive continual improvement in communication quality, customer and business outcomes, and operational efficiencies
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
someone who will work collaboratively with everyone who’ll support them in delivering campaigns. Working across multiple projects at any given time, they’ll have strong juggling and prioritisation skills learnt in a fast-paced, deadline driven environment . You’ll have detailed knowledge and experience of developing and delivering world class direct and digital marketing comms across multiple routes to market, touchpoints and customer segments.
OLIVER believes that agencies work better inside a brand's organisation; Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
Be actively pro-inclusive and anti-racist across our community, clients and creations

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