Marketing Manager
3 weeks ago
We help the world run better
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. Are you ready to lead dynamic field marketing initiatives across the UK and Ireland? SAP Concur are seeking a creative, innovative, and data-driven Field Marketing Manager to join our EMEA SMB organisation. In this role, you'll be at the forefront of driving strategic marketing campaigns, optimising brand visibility, and generating impactful demand generation programs.
As a SMB Field Marketing Manager, you'll work closely with local sales teams and collaborate with both regional and global marketing functions to deliver compelling marketing strategies. If you thrive in a fast-paced environment, excel in cross-functional collaboration, and are passionate about leveraging data to drive results, we invite you to join us in shaping the future of field marketing excellence.
Deliver field marketing programs in collaboration with new business sales.
Input into the EMEA new business field marketing strategy.
Optimise the buying experience through tailored account and contact experiences.
Monitor, analyse, report, and optimise campaign performance against program objectives and pipeline goals.
Support wider EMEA marketing programs as required.
Use data to identify insights and trends to create tailored programs.
Monitor and analyse campaign performance to create new experiences aligned to the GTM strategy.
Be the primary sales contact for any marketing queries and provide feedback and insights to the wider marketing teams.
Work with the EMEA marketing team to create the UKI marketing plan aligned to the EMEA SMB GTM strategy, objectives, and pipeline targets.
Build exceptional relationships with channel owners in local, regional, and global teams to deliver against the UKI plan:
Provide meaningful, data backed and relevant insights.
Evolve and adapt processes to enhance performance.
Analytics - Ability to use data to inform decisions and drive improved performance.
Platform experience - Salesforce, Marketo, Reachdesk, Demandbase, Tableau
~ Channel experience - digital (email, social, PPC, SEO), events (in person, virtual), direct mail/gifting, sales activated programs (outbound).
Experience working in a field B2B marketing role.
Must be extremely well organised and detail-oriented with excellent project management, collaboration and communication skills.
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Requisition ID: 391561 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.
Work Area: Marketing
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
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