MX Account Director

2 weeks ago

London, United Kingdom Ledger Bennett Ltd Full time

Department: Media

Location: London / Hybrid

At Ledger Bennett we’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.


The Role


Overview

As a Media Account Director for the Maersk account, you will be the guardian of our work, responsible for leading best-in-class planning and strategy delivery for this global logistics client. You’ll focus on Maersk’s unique challenges and uncover appropriate media solutions to support their business objectives.


Key Responsibilities


Client Management

  • Identify and pursue growth opportunities within the Maersk account.
  • Propose well-thought-out alternatives to enhance Maersk’s media strategies.
  • Present clear recommendations to senior Maersk stakeholders.
  • Seek opinions from Havas village experts to aid in decision-making for Maersk campaigns.
  • Proactively manage risks associated with Maersk’s media initiatives.
  • Leverage industry knowledge to identify planning and strategic improvements for Maersk.
  • Identify information gaps in Maersk’s market data and propose solutions.
  • Understand Havas products and services that align with Maersk’s global business objectives.
  • Develop media plans tailored to Maersk’s unique global presence and target audiences.
  • Evaluate proposals from junior members with an advanced understanding of Maersk’s business.
  • Utilize appropriate tools and direct the team to relevant information sources for Maersk campaigns.
  • Create measurement frameworks and KPIs specific to Maersk’s logistics industry goals.


Specialist Skills


Social Media Activation

  • Experience in setting up and activating campaigns across Meta, LinkedIn, Twitter, and other relevant B2B platforms.
  • Proven expertise in creating social media plans for global brands.


Programmatic Activation

  • Solid experience in programmatic advertising, ideally for global B2B clients.
  • Knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
  • Able to articulate complex matters in a simpler and easy-to-understand way.
  • In-depth knowledge of industry research and measurement tools as well as basic platforms for reporting (Adservers and DSPs – DV360, Amazon, Yahoo).
  • Ability to educate Maersk stakeholders on the role of programmatic in their media mix.


ABM Activation

  • Experience in running campaigns on ABM platforms such as 6Sense and Demandbase.
  • Ability to plan, manage, and improve multi-channel ABM campaigns and experiments.
  • Experience in building and maintaining target account lists in collaboration with sales teams.
  • Expertise in optimizing campaign funnel conversion rates and acquisition/activation costs for ABM initiatives.
  • Strong ability to measure and report on ABM campaign performance, ensuring alignment with demand generation and sales goals.


Additional Requirements

  • Minimum of 6 years’ experience in media planning, preferably with exposure to global clients.
  • Ability to thrive in a fast-paced environment and adapt to the dynamic nature of the logistics sector.
  • Excellent communication skills with the ability to present complex media strategies simply.
  • Commercial mindset to maximize media opportunities within Maersk’s global operations.
  • Detail-oriented with strong project management skills to handle significant volumes of multi-market campaigns.
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