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Digital Account Manager

3 months ago

Manchester, United Kingdom Edison Media Ltd Full time

Job Description Although Edison didn’t invent the light bulb, he was the first man to make it work commercially and effectively. Now we at Edison Media didn’t invent Media, but much like Edison and the bulb, we certainly know how to make it work for our clients.
Based in Manchester, Edison is a fast-paced media agency with a proven track record of delivering high-impact campaigns.

As a Digital Account Manager, you'll be a key player in our Digital Marketing team. You'll be responsible for guiding a select group of Edison's clients toward online success. You'll craft strategies, implement campaigns, optimise performance, and analyse results across various digital channels.

 
Technical Account Onboarding: Set up data feeds and integrate with CRM/analytics platforms.
Advanced Campaign Management: Develop and execute multi-channel paid media campaigns across platforms like Google Ads (Search, Display, Video, Shopping), Facebook Ads, LinkedIn Ads, Snapchat, TikTok, and programmatic platforms.
Data-Driven Optimisation: Utilise A/B testing, audience segmentation, and bid management strategies to optimise campaign performance and maximise ROI.
Performance Reporting & Insights: Create detailed performance reports, providing actionable insights and strategic recommendations based on in-depth analysis of campaign data.
Technical Consulting: Collaborate with account managers to provide technical guidance on website optimisation, landing page development, and tracking implementation.
Identify new opportunities for growth, including emerging platforms and technologies, to expand service offerings and drive client success.
Stay ahead of the Curve: Stay current with the latest trends and best practices in digital marketing, including algorithm updates, ad formats, and targeting options.
 
Proven Experience: Minimum of 4 years of hands-on experience managing medium to large digital media accounts (in-house or agency).
Advanced knowledge of Google Ads (including scripts and automation), Google Analytics, Google Tag Manager, and other web analytics platforms.
Proficient in various ad platforms, including Facebook Ads, LinkedIn Ads, Snapchat, TikTok, and programmatic buying platforms.
Data-Driven Decision Making: Strong analytical skills with the ability to interpret complex data sets and derive actionable insights to drive campaign performance.
Client-Focused Approach: Ability to understand client needs and translate them into effective digital strategies.
Working knowledge of HTML, CSS, JavaScript, and website optimisation best practices. Familiarity with CMS platforms like WordPress and Shopify.
Bonus Skills:
Knowledge of SEO and content marketing strategies.
This role is hybrid, with 2 days per week working from our office in Salford.