Business Development Manager, DAX Outdoor

3 weeks ago

London, United Kingdom MOBOLISE Full time

Job Description

Business Development Manager, DAX Outdoor

Reporting of the R ole

This role will report to the Head of Sales, DAX Outdoor.

Overview of the job

In this role you will be a market facing leader of DAX Outdoor, responsible for converting new revenue and driving long term, sustainable usage of DAX Outdoor across your agency groups. Your primary focus will be externally facing, generating a high level of awareness and getting our advertisers excited about working with DAXO through presentations, proactive pitches, and strategic brief responses.

The DAXO BD role is also there to support internally when it comes to more strategic brief responses, activations, and reporting. As well as being the link between the Agency & Specialist Teams and the wider DAXO teams (AdOps, Product, Data Strategy, Programmatic, DAX Strategy, Supply etc.)

3 best things about the job

  • To be the voice of DAXO in market, maintaining a high profile and proactivity in order to meet and exceed monthly revenue expectations.
  • Provide best in class customer service and account management to build a sustainable market leading reputation for DAXO
  • Ownership of the weekly forecasting of DAXO revenue into the CDD & HOS, providing detailed market analysis when required.
Measures of success -

In the first few months, you would have:

  • Build and implement a clear digitally focussed business plan to drive growth that feeds into the wider Agency Team business plans; this will include specific sales support and responsibility on AAA clients.
  • Lead on DAXO meetings with key agency and client influencers to drive increases in revenue and reputation of DAX Outdoor. This should be a combination of DAX specific meetings alongside supporting the agency/specialist teams in their external meetings.
  • Lead on the launch new products to market across your agency groups and align with the agency/specialist teams to help deliver wider adoption and awareness. The DAX BD role will be responsible for driving day-to-day understanding of our products and platform capabilities.
  • Work with the CDD, HOS, CAD & GAD, GTM's in your agency group to identify key areas of learning and development across the team to support the selling and implementation of DAX campaigns; build a plan to close these learning gaps.
  • Align all agency team initiatives to deliver against Connected OKR objectives, working closely with the Transformation Manager and the wider Connected OKR group.
  • Act as a 'go-to' within the team to help resolve complex DAXO issues.
  • Work with your hub leads to ensure the team are working to clear roles and responsibilities to deliver optimal working cadence to maximise your external presence.
  • Apply expert knowledge across the nuances of digital/Pr OOH, supporting the commercial team when relevant, across daily brief responses, complex DAX activations, case studies, analysing data, and advising on digital proof points.
Responsibilities of the role

  • Is passionate about the digital marketplace and confident in speaking with digital-first agency and client influencers
  • Enjoys teaching and supporting all levels, bringing a positive attitude to every situation.
  • Is analytical and creative in their problem solving.
  • Is collaborative and comfortable working with multiple teams and levels.
What you will need

  • Experience of media planning and advertising, specifically the digital market. Ideally with 5+ years of Programmatic & digital and experience and/or clear understanding of the Outdoor landscape with a keen appetite to learn and develop digital expertise
  • A good understanding of DAX systems.
  • An ability to inspire and excite about the capabilities of PrOOH. With experience in teaching and leadership within this space.
  • Be confident in the analysis of data.
  • The gravitas to work well with all levels of seniority, both internal and external.
  • Attention to detail, delivering accurate revenue reporting and forecasting.
Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can't possibly serve our diverse audiences without first nurturing and celebrating it in our people and that's why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com. #J-18808-Ljbffr

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