Senior Marketing Manager

4 weeks ago


London, United Kingdom Amazon Full time

Senior Manager - Lifecycle Marketing, Amazon Fresh
- 5+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience with test and learn, marketing optimization, and experimentation
Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products, delivered reliably at customers’ convenience.
We are one of the fastest growing Amazon businesses in India, and aim to accelerate this growth trajectory over the next few years. And to drive this accelerated growth, we are looking for highly motivated and experienced marketing professionals, who would love to be part of this exciting journey. Marketing Manager to drive customer engagement and retention for Fresh. Marketing Manager, you will own lifecycle marketing programs to improve engagement and retention KPIs for our customers. You will develop and test promotion, content and communications strategies/campaigns for various customer segments across a variety of channels. You will work cross-functionally across marketing, product, BI and finance leaders. Marketing Manager will be the expert on customer behavior and business drivers and ideate new initiatives to improve key engagement, retention, and reactivation metrics.
Create a lifecycle marketing strategy for Amazon Fresh to drive purchase frequency, retention and reactivation
• Develop and execute lifecycle marketing campaigns by developing cross-channel strategy, identifying customer segments, and key messages
• Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, insights; Generate deep insight about customers and invent new ways to delight and introduce/engage our customers with Amazon Fresh promotions and experiences
• Partner with BI on the prioritization of the highest ROI models, reporting, and insight generation that will drive needle-moving retention improvements
• Contribute regularly to weekly/monthly/quarterly business reviews and annual planning
Experience executing scaled marketing campaigns through email or social media
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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