PPC Account Director
2 weeks ago
PPC Account Director
£350-£400 per day
Outside IR35
Contract length – start 1st May – 28th June – likely to extend on a month by month basis
Location of work - Hybrid - 2 days in the office likely
Dept: Media, Reports to: Head of PPC
Responsibilities:
- Act as the main point of contact for clients, providing strategic recommendations, campaign updates, performance insights, and addressing any concerns or questions.
- Understanding the client brands and objectives, immersing yourself with the nuances of each of the individual products and their specific needs to overcome challenges
- Develop comprehensive PPC strategies aligned with clients' business objectives, target audience, and budget requirements.
- Oversee the end-to-end management of PPC campaigns, including keyword research, ad copywriting, bid management, ad scheduling, and audience targeting.
- Reporting, prepare regular reports on campaign performance, highlighting key metrics, insights, and recommendations for clients and internal stakeholders.
- Financially competent, ensuring the profitability of the account by meeting agreed margin target. Ensuring that all financial aspects are accurate and delivered on-time (e.g., reconciliations, payments, billings, financial tracking)
Skills & Experience:
- Minimum 5+ years Paid Search-related experience.
- Experience in using tools such as SearchAds360 & DoubleClick.
- Very proficient in Excel and campaign builds.
- Technically advanced for tracking setup.
- Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
- Ability to manage and prioritize multiple projects and tasks simultaneously.
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