Performance Marketing Specialist

3 days ago

Reading Berkshire, United Kingdom Gambling.com Group Full time

Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. Are you ready to take the next step in your career? Responsibilities: Executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns from ads manager in platforms like Meta, Snapchat, Reddit, Google, etc. to landing page development and creative design. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. Ensuring successful execution and optimization for key KPIs via paid, organic & own media channels. Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with management to share funnel conversion improvement ideas, feedback & present results. Key Requirements: You have prior experience in a similar role as well as experience executing effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels. You have solid expertise in campaign and channel analysis and reporting, especially Google Analytics experience. You have experience with landing page builders, creative development tools like Canva or are willing to learn. You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations. You are a highly goal-oriented individual and have excellent communication skills. Strong ability to communicate to clients and key stakeholders, both internally and external. You are enthusiastic with a data-driven, experiment led mind Nice to have: You have experience with landing page builders You have experience with creative development tools like Canva You have experience in the iGaming sector

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