Licensing Manager

5 days ago

United Kingdom Cloudco Entertainment Full time

ABOUT CLOUDCO ENTERTAINMENT: Cloudco Entertainment, formerly American Greetings Entertainment, is the creator and/or owner of iconic entertainment brands such as Care BearsTM, Holly HobbieTM, MadballsTM, Disney’s Pretty Freekin ScaryTM, Twisted WhiskersTM, Overlord & The UnderwoodsTM, Boy Girl Dog Cat Mouse CheeseTM, The Getalong GangTM, and others. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

Working closely with the VP of International Licensing and Senior Retail Development manager, this role will be responsible to oversee our licensing agents and licensees across the EMEA business and to drive new revenue whilst maximising current lines of business. The role will include account management of existing and new partners, managing new product launches, managing local marketing needs, retail relationships and cross-promotional opportunities with the support of the wider Cloudco sales, marketing and creative departments. 

Sales / Account Management
Manage licensing agents across the EMEA region, ensuring best practices and efficiencies, to drive new revenue for the CloudCo consumer products business. 
Provide current and new agents with relevant sales materials, brand information and/or legal and financial support as required. 
Strategise, identify and develop new business opportunities including direct licensees and/or retail partners outside of agency management. 
Manage the process from concept to pitch, contract negotiation, to licensee on-boarding and category/retail planning. 
Analyse agent(s) business performance and develop/drive growth objectives that are aligned with CloudCo’s consumer product strategies. 
Coordinate and lead licensee business reviews and renegotiate commercial terms if required. 
Develop and implement product strategies, merchandising and marketing plans to ensure sales are maximized and sales objectives are met.

Finance and Business Planning:
Accountable for developing and implementing the business strategy for EMEA markets in partnership with the VP, International Licensing
Work with the VP, International Licensing across annual budget planning and quarterly revenue forecasting (e.g. setting annual targets, obtaining and reviewing quarterly forecasts and chasing royalty reports).
Develop strategies and business plans by retailer, brand and property where required. 

Provide any licensee/product information in support of marketing & brand presentations as well as sales meetings.
Help define and integrate licensees within wider brand and marketing plans.
Partner with Creative & Product Approvals team to innovate & bring to market compelling new products; collaborate and oversee product development strategy with special focus on quality, appropriate SKU count, feature/benefit analysis.
Work closely with licensees to ensure product lines are strategically thought out and meet retailer needs by distribution channel while maintaining Cloudco quality and character integrity standards.

Bachelors degree. 

Strong experience in agent and sales management and/or consumer products licensing, preferably with an international or entertainment brand.
Functional experience and knowledge of brand licensing with a particular focus to rights and brands in the International landscape preferred. 

Fluent in written and spoken English: additional languages useful.
Computer literate with good Microsoft Office skills.
Willingness to travel EMEA wide, with some international travel if required. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Physical demands typical for office environment. Computer work, sitting, light lifting, talking on phone, etc.

DIVERSITY, EQUITY, INCLUSION &  ACCESSIBILITY STATEMENT: All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  

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