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Head of Creative Branding and Digital

4 weeks ago

West End Hampshire, United Kingdom Zachary Daniels Full time

Global Head of Retention | Hybrid | Up to £90-120k + Great Benefits
Central London | Luxury Lifestyle Brand (Omnichannel)
Zachary Daniels are proud to be partnering with an iconic and fast-growing luxury lifestyle brand on the appointment of their very first Global Head of Retention; a brand-new role at the heart of their global digital strategy.
This is a career-defining opportunity to build and shape the retention, loyalty, and CRM function from the ground up for a brand with incredible momentum and ambitious growth plans.
As Global Head of Retention, you'll lead the global CRM, email, SMS, and loyalty ecosystem; ensuring every interaction is thoughtful, data-led, and perfectly on-brand.
to define what retention excellence looks like for a brand that's already loved globally but has huge untapped potential in the digital space.
Design and deliver a global retention and CRM strategy across email, SMS, and loyalty that enhances customer engagement and lifetime value.
Collaborate cross-functionally with eCommerce, Creative, Growth, and Data teams to create seamless, insight-driven customer experiences.
Lead innovation in loyalty and rewards, evolving programs that reflect the brand's luxury positioning and drive advocacy.
Inspire and develop a talented retention and CRM team, nurturing a culture of creativity, agility, and performance.Proven Senior experience as a Global Head of Retention, Head of CRM, or Senior Retention Lead within luxury or premium DTC environments.
A unique blend of big-brand sophistication and smaller-brand agility; Deep understanding of luxury audiences, with an appreciation for tone, personalisation, and brand storytelling.
9+ years' experience in CRM, lifecycle or retention marketing, ideally across multiple global markets.
Experience building and scaling loyalty and rewards programs that drive repeat purchase and advocacy.
A strategic leader who's equally comfortable rolling up their sleeves, with strong analytical and creative instincts.
A passion for innovation and a test-and-learn mindset that thrives in a high-growth, performance-driven culture.This is a brand-new, high-impact position; a chance to define and own a pivotal function for a brand in an exciting phase of global expansion.
As Global Head of Retention, you'll have the autonomy, visibility, and support to make a tangible difference. You'll be joining a brand that is investing heavily in digital growth, and is genuinely excited about the transformative potential this role will unlock.