Chief Marketing Officer

3 weeks ago

London, United Kingdom Sentiem Full time

As the Chief Marketing Officer, you will be central to amplifying both the firm’s vision and supporting the portfolio companies with theirs. You will be guiding the narratives they share, and ensuring they remain at the forefront of the markets they operate in. This is a strategic leadership position, demanding both a big picture view and a need to engage with granular tasks day to day. The successful candidate will understand the balance of high-level thinking with hands-on execution, with expertise spanning Marketing, PR, and Communications. Working closely with the partners of the firm and the rest of the operating committee, which you’ll be part of, you’ll ensure our messaging remains consistent, targeted, and impactful.

This role will focus on four primary audiences: talent (with the People team), investors, idea contributors/universities, and a network of subject matter experts and thought leaders.

Key responsibilities and expectations
  • Develop and oversee the implementation of the firm’s marketing, PR, and communications strategy
  • Lead and support the marketing and communications roles within portfolio companies
  • Cultivate relationships with key media outlets, ensuring positive brand positioning and coverage
  • Direct the creation of all marketing collateral and promotional material
  • Analyse market trends and competitor activities, adapting strategies as necessary
  • Spearhead external marketing event planning and industry conferences (potentially including investor meetings and startup showcases)
  • Oversee digital marketing efforts, including SEO, social media, and potentially PPC campaigns
  • Plan and manage the firm’s content strategy, including thought leadership pieces, press releases, and other publications
  • Build the firm’s profile on digital platforms (e.g. Pitchbook, Angellist, Crunchbase)
  • Perform market research to identify trends, opportunities and challenges in our industry and the sectors we invest in
  • Gain knowledge of competitors’ marketing initiatives and strategies and find ways to differentiate our company and portfolio
  • Communicate the marketing plan and results to the senior management and stakeholders, using data and analytics to measure performance and optimise campaigns
  • Develop and maintain a strong brand identity and reputation for the company and its portfolio companies, ensuring consistency and quality across all marketing materials and activities
  • Coordinate with portfolio companies to amplify their success stories
  • Allocate and manage the marketing budget, ensuring ROI and alignment with firm goals
  • Measure, report, and optimise the effectiveness of marketing, PR, and communication campaigns
  • Champion the firm’s brand internally, ensuring consistency across all touchpoints
Knowledge, skills, and experience required
  • Experience in raising investment capital
  • Bachelor’s degree in Marketing, Business, or related field; Master’s or MBA preferred
  • Minimum of 10 years’ experience in a senior marketing role, with at least 3 years in the VC, finance, or startup ecosystem
  • Proven expertise in both strategic planning and hands-on execution of marketing initiatives
  • Strong network within the media communities
  • Adept at handling crisis communication and reputation management
  • Demonstrable track record of crafting and executing successful PR campaigns (unpaid and paid)
  • Experience with email marketing platforms (e.g. Hubspot and Mailchimp)
  • Experience with website platforms for managing design and content (e.g. WordPress) and analytics (e.g. Google Analytics)
  • Experience in conference and external marketing event planning and coordination
  • Superior written and verbal communication skills
  • Exceptional leadership and team management skills
  • Ability to work closely with senior executives and provide marketing counsel
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