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Social Media

2 months ago

Halesowen West Midlands, United Kingdom Headstock Group Full time

Copywriter - Full-Time Position Headstock Group is seeking a talented and versatile Copywriter to join our dynamic Marketing team. This is an exciting opportunity to work across multiple brands in the musical instrument industry, creating compelling content that resonates with musicians and audio enthusiasts worldwide.

Location: Office based (West Midlands) potential for Hybrid working.
Sales and Marketing Director

Headstock Group is the owner of the Laney Amplification and HH Audio brands and the exclusive UK & Ireland distributor for Ibanez, DiMarzio, Truetone, Tama, Zildjian, Vic Firth & Aquarian Drumheads. Driven by a passion for music-making and sound since 1967, the Headstock Group prides itself on a portfolio of outstanding products. Whether for our beloved in-house brands, or as proud distribution partner for industry-leading and illustrious MI brands, we bring the motivation, experience, and creativity to thrive in this very special industry. As our in-house Copywriter, you'll be at the heart of our content creation efforts, producing high-quality, consistent cross-brand marketing content crucial to our omni-channel sales strategy. Your work will be instrumental in driving traffic to our websites and dealers, aligning with the latest Google updates and AI-driven search results.

Create authoritative, long-form articles for product releases across all brands
Develop content for user manuals, product pages, B2B narratives, and B2C messaging
Write weekly blogs, distributed brand content, and email campaigns
Optimise all content for SEO to improve rankings for key phrases
Ensure consistent brand voice and messaging across all copy
Develop and maintain editorial calendars aligned with marketing initiatives

Fluent in English with exceptional written and verbal communication skills
Demonstrated expertise as a Copywriter in a marketing or creative environment, ideally with experience in the music industry or agency setting
Strong interest and understanding of the current music and music equipment landscape, particularly in guitar and backline sectors
Knowledge of current music genres, trends, and language styles that resonate with specific audiences and scenes
Efficient workflow management skills with the ability to meet deadlines while juggling multiple projects
Excellent writing and editing skills with strong attention to detail
Good understanding of SEO principles and best practices
Ability to adapt writing style to different brand archetypes and audiences
Familiarity with content management systems and digital marketing tools
Passion for music and audio technology

Competitive salary
Hybrid working model
Opportunity to work with world-renowned music brands
Professional growth and development opportunities

Join us in shaping the voice of our brands and connecting with music enthusiasts around the globe.

Headstock Group is an equal opportunity employer and individuals seeking employment are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical and mental disability, gender identity, sexual orientation, or any other characteristic protected by law.

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