Director, International Strategy

Reporting to the Vice President, International, this is a great opportunity for a highly driven, self- motivated individual to support the planning and delivery of global strategic initiatives, which result in scaling international growth and expansion for TuneCore. This role is ideal for someone looking to join a fast-paced, rapidly growing company, who can support leading TuneCore into its next phase of growth.

This person will act as the right-hand to the VP, International; supporting global strategy and planning but also operationalising the creation, communication, and execution of key initiatives in a scalable, measurable and impactful way. S/he will support all aspects of international market development – from initial research and analysis, through to entrance and expansion into high-opportunity markets – as well as help to develop a deep understanding of the voice of the customer.

S/he is data-driven with a proven track record of using an insights-led planning approach. They will be willing to experiment, take risks and move quickly. S/he must have strong analytical, written and verbal communication skills, an entrepreneurial spirit, the ability to both lead and roll up his/her sleeves to get the job done. A passion for music and technology is a must, and strong cross-functional collaboration skills are critical, as are strong relationship-building skills, with an ability to interact with people across all levels and cultures – in addition to working with senior leadership, s/he will also work with our parent company, Believe SA.

Tasks + Responsibilities

The tasks and responsibilities of this position include, but are not limited to

Leading the development and execution of TuneCore’s international market expansion strategy

Establishing an insights-led approach with the International Team, ensuring that strategy and planning are roadmapped based on business / customer requirements and priorities

Developing benchmark criteria to measure the efficiency and effectiveness of market development and localisation initiatives, ensuring suitable metrics are in place to measure performance and progress

Collaborating with leadership and management to execute and oversee strategic and business initiatives

Partnering with Believe Managing Directors in each market (Believe is TuneCore’s parent company) to identify, propose, implement and optimise TuneCore’s localisation programs.

Ensuring seamless collaboration and communication between Central Marketing and Country Managers, keeping both teams abreast and aligned on global and local campaigns and segmentation strategies.

Own analyses and reporting that provide actionable insights into metrics, issues and opportunities

Complement your quantitative insights with qualitative data, competitive analysis, customer interviews etc.

Build concise presentations that summarise your findings and lead to clear recommendations, share your work cross-functionally

Lead specific growth projects, informed by your analyses, from project design, to operational execution, tracking, and scale-up

Conduct data analysis, market research, and user research to identify opportunities

Partnering with Product, Marketing and Business Development teams to localise websites including language, pricing, payment and market specific product offerings to meet local market needs and increase conversion.

Working with Central Communication team on local PR initiatives.

Facilitating and ensuring excellent collaboration and communication with cross-functional

Central teams including: Communications, Product, Finance, Data Analytics, Customer Care and Business Development.

Communicating strategy effectively throughout the company

Some international travel (at least 10-25% of the time) is required

10+ years experience in a digital focused organization

5+ years international experience

Management consulting experience at a top firm, or a similarly analytical role at a fast-growth startup or technology company preferred

Savvy leader, capable of leading and influencing cross functional teams

without direct report accountability

Demonstrated experience gathering data from various sources and driving strategic insight

Demonstrated experience gathering data from various sources and driving strategic insight

Demonstrated experience executing projects involving various stakeholders

Analytical and structured problem solver, willing to get to the details and uncover key insights

Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment

Strong leadership skills with experience managing collaborative, results-oriented teams 

Entrepreneurial mindset, willing to get hands dirty and adapt to a fast-paced work environment

Exceptional analytical and quantitative skills with deep knowledge of Excel 

Excellent interpersonal and communication skills

Bachelor’s degree required; advanced degree preferred

This role will be based out of the London, Believe office in Kings Cross or Paris, Believe HQ. TuneCore operates on an in-office and remote hybrid model (3 days in the Office in London/ 2 in Paris)

Other duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Working at TuneCore

• Our values

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are respect, expertise, fairness, transparency and our values include collaboration and innovation. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving.

We join with our parent company, Believe in supporting the company’s Ambassadors program, made up of TuneCore team members stepping outside their roles to bring the company together on issues they care about, both local and global. These TuneCore ambassadors work towards the goals of communicating best practices, proposing and leading concrete initiatives and actions.

• Key initiatives and programs include:

  • Believe for People, focused on diversity and equality for all people and working towards a

  • more inclusive workplace

  • Believe for Parity, whose goals are true equality between women and men in the workplace

  • and to fight against discrimination

  • Believe for Planet, which operates as an internal think tank on environmental issues. Their mission is to limit the carbon footprint and any environmentally negative impact of the company and its employees

  • With equality in mind, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research for a groundbreaking study on the underrepresentation of female creators in the music industry. The study, BE THE CHANGE: Gender Equality in the Music Industry 2023, sheds light on the challenges and experiences of women and uncovers why there is a wide disparity between male and female creators. 2021 was the inaugural year for the report and it is updated annually. Our intent for this study is to inspire meaningful change in the industry.

  • Recognition and Awards:

Music Biz Association, 2023 Bizzy Awards Leading Light Award Finalist

FastCompany Most Innovative Music Companies 2023 – Ranked #3

Billboard Women In Music Honoree: Andreea Gleeson, TuneCore CEO

Crain’s Top 100 Places to Work in NYC 2022 – Ranked #49

Billboard 2022 Top 20 Music Distributors: TuneCore named alongside parent company Believe

Music Week 2022 International Woman of the Year: Andreea Gleeson, TuneCore CEO

Variety 2022 New York Women’s Impact Report Honoree: Andreea Gleeson, TuneCore CEO 

Billboard 2022 & 2021 International Power Players List: Andreea Gleeson, TuneCore CEO