Copywriter & Editor

Main Purpose

The newly created role of Editor & Copywriter will be responsible for ensuring every piece of content makes sense within the buying journey and is consistent with our brand. The goal is to help generate sales opportunities, driving revenue, through engaging content. The successful candidate must have a strong ability to interpret briefs and business requirements, present persuasively to a variety of specialists, and defend ideas and execution.

The role will report to the Head of Content but it will be a resource supporting the full marketing team – sitting in a central marketing team (alongside the campaign manager and graphic designer). The successful candidate will help update the brand narrative and guidelines for the wider team/business to follow moving forward, drive consistency among all content and be a key member of the fast-growing marketing team.

This person will be able to utilize and further develop their skills in an agile and ambitious marketing team who are always looking to achieve the best.

Background Information
BigHand is a leading software technology company with a big difference. It’s not just what we do, but how we do it. We specialize in a range of operational and financial productivity solutions, providing customers with data and analytics across their business to enable them to work efficiently and profitably.

Our vision is to be the industry’s preferred, most supportive and helpful technology partner.

We aim to achieve this by harnessing our genuine enthusiasm and skill for helping busy people be more effective.

Key Responsibilities/Accountabilities

Plan, write and edit content across the full marketing team - adhering to a consistent brand philosophy

Build clear brand messaging across each product family that feeds into the overarching brand narrative

Create style guides for the wider marketing team & business stakeholders

Produce high-conversion content for prospect nurturing programs

Work closely with the content team to align the creation of content

Edit and provide expert input into content for field marketing and product marketing campaigns

Work closely with the Digital Content Manager to craft and edit copy for use on our website with a targeted focus on new pages/new sectors

Support internal and external brand communications copy

Support the creation of clear, persuasive, original copy for ABM campaigns

Support the marketing management team with content requests

Skills/Experience Required

Experience of creating relevant brand and customer-focused copy, executed across a variety of marketing channels and touchpoints, with demonstrable evidence of the positive impact your writing has had, e.g. on improving brand awareness, engagement, ROI, etc

Experience of writing in a digitally-native brand voice

Strong customer and commercial focus, determined to create value for our customers, brand, and business

An understanding of copy trends and best practices, and the ability to write in a variety of styles and tones across different channels – including email campaigns, in-product marketing, SEO content, and more

Strong copywriting and editorial skills with excellent attention to detail

An ability to respond to short-term requests as well as planned work, prioritizing your workload and managing briefs

Strong SEO awareness

Strong knowledge on core Microsoft solutions such as Word, Excel and PowerPoint

An excellent communicator, a strong relationship builder, and stakeholder manager, with an ability to simplify complexity and take people with you Strong timekeeping and organizational skills with the ability to project manage multiple tasks at once

Highly motivated, ‘can-do’ attitude

Desirable Skills but not essential

Experience within a legal technology or professional services organization

Experience with any of the following tools / software:
Canva, Umbraco, Salesforce, Pardot. #J-18808-Ljbffr

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