Brand Editor
3 weeks ago
The newly created role of Editor & Copywriter will be responsible for ensuring every piece of content makes sense within the buying journey and is consistent with our brand. The goal is to help generate sales opportunities, driving revenue, through engaging content. The role will report to the Head of Content but it will be a resource supporting the full marketing team – sitting in a central marketing team (alongside the campaign manager and graphic designer). The successful candidate will help update the brand narrative and guidelines for the wider team/business to follow moving forward, drive consistency among all content and be a key member of the fast-growing marketing team.
This person will be able to utilize and further develop their skills in an agile and ambitious marketing team who are always looking to achieve the best.
BigHand is a leading software technology company with a big difference. We specialize in a range of operational and financial productivity solutions, providing customers with data and analytics across their business to enable them to work efficiently and profitably.
Our vision is to be the industry’s preferred, most supportive and helpful technology partner.
We aim to achieve this by harnessing our genuine enthusiasm and skill for helping busy people be more effective.
Plan, write and edit content across the full marketing team - adhering to a consistent brand philosophy
Build clear brand messaging across each product family that feeds into the overarching brand narrative
Create style guides for the wider marketing team & business stakeholders
Produce high-conversion content for prospect nurturing programs
Work closely with the content team to align the creation of content
Edit and provide expert input into content for field marketing and product marketing campaigns
Work closely with the Digital Content Manager to craft and edit copy for use on our website with a targeted focus on new pages/new sectors
Support internal and external brand communications copy
Support the marketing management team with content requests
Experience of creating relevant brand and customer-focused copy, executed across a variety of marketing channels and touchpoints, with demonstrable evidence of the positive impact your writing has had, e.g. on improving brand awareness, engagement, ROI, etc
Experience of writing in a digitally-native brand voice
Strong customer and commercial focus, determined to create value for our customers, brand, and business
An understanding of copy trends and best practices, and the ability to write in a variety of styles and tones across different channels – including email campaigns, in-product marketing, SEO content, and more
An ability to respond to short-term requests as well as planned work, prioritizing your workload and managing briefs
Strong SEO awareness
Strong knowledge on core Microsoft solutions such as Word, Excel and PowerPoint
An excellent communicator, a strong relationship builder, and stakeholder manager, with an ability to simplify complexity and take people with you Strong timekeeping and organizational skills with the ability to project manage multiple tasks at once
Experience within a legal technology or professional services organization
Experience with any of the following tools / software:
Canva, Umbraco, Salesforce, Pardot. #
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