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Head of Brand

2 months ago

Hammersmith Greater London, United Kingdom H&H Group Full time

A bit about H&H Group

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 14 countries in Asia-Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through purpose led careers.

We are passionate about our customers and community and are looking for similar-minded talent to join us. As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Your role within the team:

  • Responsible for overall brand marketing strategy and management that fuels direct demand generation, customer acquisition, and ultimately business growth through the development and execution of data-driven, multi-channel content strategy and successful product launches.

Key Responsibilities:

  • Define our brand and marketing strategy with a strong vision for our brand to drive business performance by ensuring brand engagement. Inspiring a team of consumer centric marketers.
  • Lead the content team strategy to create compelling and results-driven brand tory telling, driving innovative content development to captivate and engage target audiences effectively, mentoring and inspiring a high performing content team
  • Lead the product portfolio management to ensure brand positioning and growth
  • Partner with the eComm team to analyze creative performances, identify areas for improvement, and implement strategies to enhance conversion rates.
  • Oversee the end-to-end content creation process, ensuring adherence to brand guidelines and achieving strategic marketing objectives.
  • Manage highly engaged social media brand properties to engage with and inspire pet parents, ensuring their growth and support for on/offline customers while keeping engagement at best-in-class levels
  • Increase brand trust and relevance with industry, KOLs, relevant editors and pet parents through the effective use of earned media and PR
  • Drive business growth for our brands through a robust performance content strategy
  • Drive improvement our of brand’s consumer engagement through business and marketing strategies.
  • Employ a data-driven strategy to build, execute, and iterate messaging, creative, audience, frequency and channel/media mix.
  • Work with EU head of brand strategy and media to ensure best in class media strategy and consistent & relevant brand content (including advertising)
  • Understand our consumer’s complete journey, to allow us to unlock new growth and ultimately brand loyalty/love.
  • Partner with the sales teams and Finance to support the forecast of business growth, and set the strategic approach to drive the highest ROI marketing investments on and offline
  • Manage and refine acquisition and multi-touch attribution model
  • Ensure regular and fluid communication of KPI’s against goals, including analysis and insights from data
  • Develop and partner with the eComm and regional teams to deploy customer acquisition and retention strategies across multiple touchpoints, leveraging data-driven insights that lead to optimization.

Desired Skills and Experience:

To make sure we are setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity:

  • Minimum 6-8 years of experience in customer acquisition and retention, a strong business intuition with problem-solving mindset
  • Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter, including the ability to process large data sets
  • Proven track record of successful management of organic social media communities and PR
  • Experience in graphic and digital creative design, including copywriting
  • Excellent communication, presentation, and storytelling skills
  • Organizational and time-management skills for meeting deadlines in a fast-paced environment

Benefits:

  • Location: Hybrid - 3 days a week in our beautiful office in Hammersmith (Tues-Thurs) and 2 days from home (Monday, Friday), plus flexible core hours.
  • Class Pass Gym Membership (28 credits per month)
  • 25 Annual Leave days per year + 4 H&H Days + 1 work Birthday (after 1 year)
  • 40% discount for UK Brands
  • Pension
  • Health Insurance
  • Life Insurance
  • Private Dental Insurance
  • Dog-friendly office.
  • Coffee shop within the building.
  • Complimentary office drinks on Thursday evenings

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

If you have what it takes, please apply via the online portal and we will be in touch soon. We move quickly and may fill the role prior to the application close date, so we suggest you get in touch today

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.