Senior Insights Marketing Analytics Manager

Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
As a Senior Marketing Insights & Analytics Manager you’ll be playing a crucial role in analyzing, optimizing, and driving pipeline growth across diverse segments, including Enterprise, Mid Market, SMB, and Cross-sell.
In this strategic position, you will lead the development and continuous refinement of our global pipeline model, ensuring accurate forecasting and pipeline health. You will leverage advanced analytics, AI, and data-driven insights to optimize campaign performance and accelerate pipeline velocity. Build,maintain, and own data models and reporting frameworks that track pipeline quality, velocity, conversion, and efficiency from first touch to closed won assessing pipeline health , conversion rates, and reduce sales cycle time across the entire sales process.
Leverage BI & AI tools to uncover patterns and trends across funnel stages (MQL → SAL → SQL → CW), delivering real-time visibility and actionable insights.
Lead pipeline forecasting efforts and deliver data-driven recommendations by analyzing key metrics such as MQLs, SALs, SQLs, conversion rates, and pipeline velocity.
Lead quarterly pipeline diagnostics to assess performance gaps and recommend initiatives to accelerate movement through the funnel.
Collaborate closely with Marketing Ops, Sales Strategy, ABM, Lifecycle, and Partner teams to align targeting strategies and demand capture initiatives.
Own the development of dashboards and executive briefings that clearly communicate opportunities, risks, and performance against KPIs.
Play a central role in aligning AI strategies across pipeline operations and evaluating campaign effectiveness.
Extensive expertise in B2B analytics, with a proven track record of developing and advancing analytics frameworks, optimizing pipeline performance, and driving data-informed decision-making within marketing and sales pipeline contexts within a SaaS or tech environment.
Strong analytical proficiency in SQL (python a plus).
Experience working with data from web or product environments (Amplitude or equivalent)
Demonstrated analytics expertise including martech, attribution, forecasting, and pipeline model building.
Deep knowledge of demand funnel metrics (MQL, SAL, SQL, CW) and pipeline operations across all segments.
Advanced skills with BI platforms (Looker, Tableau, or similar).
Proven ability to influence cross-functional stakeholders using clear communication, data storytelling, and strategic insight.
Experience navigating ambiguity, managing multiple priorities, and delivering high-quality output under tight timelines.
Comfortable working with executive stakeholders and distilling complex data into executive-ready narratives.
Bonus Points For
Experience with Salesforce data modeling and reporting
Background in machine learning or predictive modeling in a GTM context
Proven ability to manage multiple high-impact projects simultaneously
Our workforce deserves fair and competitive pay that meets them where they are. The flexibility of remote work, including optional WeWork access
At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. For positions in New York City, our use of Covey complies with NYC Local Law 144.
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