Business and Marketing Insight Manager

Business and Marketing Insight Manager
Department: Creative (Marketing)

Motorsport UK, Bicester Motion

Hours of Work: Full Time (37.5 hours per week). Core hours are 09:00 until 17:30, Mon – Fri. 4 days on site, 1 remote.

Director of Marketing

Closing date: 4th January 2026

About Motorsport UK
Motorsport UK is the national governing body and membership organisation for four-wheeled motorsport in the UK, representing a passionate community of more than 100,000 people including 64,000 competitors, 11,000 volunteers and officials, and more than 600 clubs. We exist to ensure motorsport is safe, fair and fun for everyone, every day, and to grow the sport for future generations.

We are entering a new strategic chapter focused on one clear ambition: to help more people enjoy motorsport, more often. This direction is guiding how we modernise the sport, strengthen our member experience and open more accessible pathways into motorsport. Data, insight and evidence-based decision-making is central to how we shape that future and this role will play a critical part in powering that progress.

About Motorsport UK Creative
Motorsport UK Creative is our newly established insight-led, strategic and creative division, designed to elevate how we engage, communicate and grow our community. Operating as an in-house creative agency, the team brings together strategy, insight, content, design, digital and communications to support one shared ambition: to help more people enjoy motorsport, more often.

Motorsport UK Creative places insight, member experience and creativity at the heart of the organisation - shaping ideas from the outset and ensuring every message, campaign and member touchpoint is clear, purposeful and aligned with our long-term vision. We combine data, creativity and member understanding to simplify the complex, welcome everyone and turbocharge the fun.

Joining Motorsport UK Creative means contributing to a modern, collaborative and insight-driven environment where bold thinking, continuous improvement and measurable impact guide how we work. This role plays a core part in building that capability and ultimately delivering a great experience to our members.

Join Our Team as a Business and Marketing Insight Manager at Motorsport UK

We are looking for a strategic and insight-driven Business & Marketing Insight Manager to elevate how Motorsport UK harnesses data across Marketing, Membership and the wider organisation. It is about creating the intelligence engine that powers better decisions, sharper strategies and a richer experience for our community. Your work will directly support our mission to retain current participants, renew those who’ve stepped away, and recruit new people into the sport.

You will lead the development of our insight capability, bringing clarity to complex datasets, shaping how we measure success, and enabling the organisation to better understand our members, audiences and marketing performance. Lead Motorsport UK’s marketing and membership insight function, embedding data-driven decision making across the organisation.
Build and own dashboards, KPI frameworks and performance reporting for digital channels, membership, marketing campaigns and participation.
Transform data into actionable insights that directly support membership growth, participation pathways and organisational priorities.
Provide strategic analysis across marketing, commercial, digital, membership and event datasets to power long-term planning.
Partner with senior leaders to shape insight-led recommendations that influence marketing strategy and organisational priorities.

In addition to the primary objectives listed above, the Business and Marketing Insight Manager will be responsible for:

Insight & Performance
Develop and maintain dashboards that monitor marketing campaigns, membership trends, digital behaviour, and participation performance.
Analyse member lifecycle data to understand acquisition, retention, churn and engagement patterns.
Evaluate campaign ROI, digital effectiveness and long-term marketing impact.

Strategic Analysis
Consolidate data from CRM, digital platforms, events systems, membership databases and financial reporting.
Identify opportunities for growth, efficiency and improved engagement.
Provide scenario modelling and forecasting to support organisational planning.
Conduct market, audience and motorsport landscape research to inform strategy.

Work closely with the Creative, Commercial, Member Services, Sporting and Finance teams to align insight with operational goals.
Support partner and sponsor reporting with strong, data-driven narratives.
Guide the organisation in best-practice research, evaluation methodologies and evidence-based decision making.

Lead Motorsport UK’s member survey strategy, embedding member insight into product development, service delivery and experience improvement.
Translate feedback into clear recommendations that help strengthen our member experience - a core Vision 2030 enabler.

Clear, consistent and trusted reporting that strengthens organisational confidence in data.
Marketing activity that is insight-driven, targeted and increasingly effective.
Stronger decision-making at leadership level informed by robust and timely analysis.
Degree or equivalent in Marketing, Business Analytics, Statistics, Economics, Data Science or a related field.
~5+ years experience in marketing or business analytics, ideally within a membership-based, sport, consumer or event-driven organisation.
~ Excel, SQL and visualisation platforms (Power BI, Tableau or similar).
~ Strong understanding of digital marketing analytics (Google Analytics, social insights, advertising platforms).
~ Experience with CRM and marketing systems (e.g. HubSpot, Salesforce, Mailchimp).
~ Excellent communication skills with the ability to simplify complex data for non-technical audiences.
~ Strong project management skills and ability to manage multiple priorities.


Experience with predictive analytics, automation or machine learning.
An understanding of cohort analysis, regression, segmentation or statistical modelling.
A passion for motorsport and enthusiasm for its culture, community and future.

This role sits at the heart of Motorsport UK’s ongoing commitment to strengthen the sport and the experience we create for our community. The intelligence you generate will help us enhance our services, sharpen our marketing, improve our member experience and ensure more people can enjoy motorsport, more often. Your contribution will influence decisions across the organisation and help power the continued growth and success of motorsport in the UK.

Competitive salary
~25 annual leave + bank holidays
~5% pension contribution from Motorsport UK
~ Private medical cover
~ Financial, Physical and Mental wellbeing support
~4 x annual salary life assurance
~ Free on site parking
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