Acquisition Marketing Lead

3 weeks ago

United Kingdom Tearfund Full time

Poverty is not part of God's plan. You are.

Our Church & Supporter Engagement team have an ambitious vision to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. We have a ministry to inspire and help people to live generously – in every sense of the word.

We are looking for an experienced fundraiser to join the Church & Supporter Engagement Leadership Team in this maternity cover role to help with this exciting vision.

You will be responsible for:

  • Leading the development and delivery of a cost effective individual donor recruitment strategy
  • Recruiting new individual donors, targeting individuals who have greatest potential to continue their support for the work of Tearfund throughout their lifetime and by engaging in whole life response
  • Align fundraising activity with wider vision, mission and brand identity

The successful candidate will:

  • Experience in the charity sector in a fundraising or marketing leadership role
  • Multi-channel marketing experience across a variety of media channels including digital marketing, social media, PR, OOH, TV and radio. 
  • Strong experience of managing creative, media and digital agencies to deliver campaigns and achieve numerical and fundraising targets
  • Experience in KPI tracking and analysis
  • Strategic thinker who sees the big picture, capable of adapting tactics to maintain focus on delivering the high level strategy
  • Good track record of managing budgets over £1m
  • Excellent project management skills, with the ability to plan and manage multiple projects
  • Significant experience of project managing multi-channel projects with multiple stakeholders.

This is a fixed-term 12 month maternity cover role, with an expected start date at the beginning of August 2024. This is a full time role 35 hours per week. 

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager

All applicants must be committed to Tearfund's Christian beliefs

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